tag:blogger.com,1999:blog-37090487349270094552024-03-16T11:53:17.113-07:00APCON - Advertising Practitioners Council of NigeriaAPCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.comBlogger85125tag:blogger.com,1999:blog-3709048734927009455.post-23514855994970475172020-10-07T04:22:00.003-07:002020-10-07T04:22:43.945-07:00 LAI MOHAMMED DIRECTS APCON, NBC TO SANITISE THE MEDIA INDUSTRY.<div class="o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q" style="background-color: white; color: #050505; font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; margin: 0.5em 0px 0px; overflow-wrap: break-word; white-space: pre-wrap;"><div dir="auto" style="font-family: inherit;"><span style="font-size: medium;"><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-h5zKbFrSfSc/X32ks442EqI/AAAAAAAAC8U/0r8UpeJ8Tz0N3-Dpez38z9Qbmvr_CE5eACLcBGAsYHQ/s2048/MINISER.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1638" height="288" src="https://1.bp.blogspot.com/-h5zKbFrSfSc/X32ks442EqI/AAAAAAAAC8U/0r8UpeJ8Tz0N3-Dpez38z9Qbmvr_CE5eACLcBGAsYHQ/w230-h288/MINISER.jpg" width="230" /></a></div><br />The Advertising Practitioners Council Of Nigeria (APCON) and National Broadcasting Commission (NBC), the two government agencies regulating advertising practice and the broadcast media have agreed to collaborate in ensuring the resolution of the age-long industry debt, adherence to advertising code among other critical industry issues. This was part of the agreement reached during the courtesy visit of APCON management to the leadership of NBC.</span></div></div><div class="o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q" style="background-color: white; color: #050505; font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; margin: 0.5em 0px 0px; overflow-wrap: break-word; white-space: pre-wrap;"><div dir="auto" style="font-family: inherit;"><span style="font-size: medium;">The APCON Registrar/Chief Executive, Dr. Olalekan Fadolapo recently met with the Acting Director General of the National Broadcasting Commission, Professor Armstrong Idachaba to seek collaboration and promote policies that will improve the advertising industry and strengthen intersectoral relationship.</span></div></div><div class="o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q" style="background-color: white; color: #050505; font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; margin: 0.5em 0px 0px; overflow-wrap: break-word; white-space: pre-wrap;"><div dir="auto" style="font-family: inherit;"><span style="font-size: medium;">The APCON Registrar hinted on the plan by APCON to develop a new business framework and Standard Operating Procedure for the advertising industry. He stated that the business framework will be comprehensive and will address critical industry concerns which include industry debt, payment policy, inter and intra sectoral relationships among other issues. </span></div></div><div class="o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q" style="background-color: white; color: #050505; font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; margin: 0.5em 0px 0px; overflow-wrap: break-word; white-space: pre-wrap;"><div dir="auto" style="font-family: inherit;"><span style="font-size: medium;">The APCON Registrar stated that NBC is expected to make substantial input and adequately participate in the formulation of Standard Operating Procedure (SOP) for the industry. While the SOP will require stakeholders' participation, the APCON Registrar sought the mutual collaboration of NBC as a government regulatory agency to support and ensure compliance. He also solicited the support of NBC in ensuring that all broadcast media organisations comply and enforce the advertising code.</span></div></div><div class="o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q" style="background-color: white; color: #050505; font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; margin: 0.5em 0px 0px; overflow-wrap: break-word; white-space: pre-wrap;"><div dir="auto" style="font-family: inherit;"><span style="font-size: medium;">The APCON Registrar noted that the visit is in line with the directive of the Honourable Minister of Information and Culture, Alhaji Lai Mohammed, requesting that all agencies regulating the advertising and media industry should collaborate and seek solution to the age-long media debt.</span></div></div><div class="o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q" style="background-color: white; color: #050505; font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; margin: 0.5em 0px 0px; overflow-wrap: break-word; white-space: pre-wrap;"><div dir="auto" style="font-family: inherit;"><span style="font-size: medium;">The Acting Director General of NBC, Professor Armstrong Idachaba expressed delight at the call for collaboration by APCON. He reaffirmed the commitment of NBC to partner with APCON in every area of interest that will improve the long-standing relationship and the respective mandate of the two government agencies.</span></div></div><div class="o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q" style="background-color: white; color: #050505; font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; margin: 0.5em 0px 0px; overflow-wrap: break-word; white-space: pre-wrap;"><div dir="auto" style="font-family: inherit;"><span style="font-size: medium;">He assured the APCON Registrar on the support and participation of NBC in the formulation and implementation of the SOP. He further sought the support of the APCON Registrar on Zero Debt Tolerance policy of the broadcast media and the revised broadcast code.</span></div></div><div class="o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q" style="background-color: white; color: #050505; font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; margin: 0.5em 0px 0px; overflow-wrap: break-word; white-space: pre-wrap;"><div dir="auto" style="font-family: inherit;"><span style="font-size: medium;">The two regulatory agencies agreed to sign a MOU and work together to promote a healthier business environment for all stakeholders.</span></div></div>APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com1tag:blogger.com,1999:blog-3709048734927009455.post-76379656042008222822020-10-06T08:55:00.004-07:002020-10-06T08:55:32.075-07:00 ADVAN Executives visit APCON<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-MS7RSrF43po/X3yTPEDXzPI/AAAAAAAAC74/qW1nJgve9Ak-S6-qom-vocW2zWAjmP_LgCLcBGAsYHQ/s680/EjqCzVtX0AAvQKY.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="510" data-original-width="680" height="188" src="https://1.bp.blogspot.com/-MS7RSrF43po/X3yTPEDXzPI/AAAAAAAAC74/qW1nJgve9Ak-S6-qom-vocW2zWAjmP_LgCLcBGAsYHQ/w251-h188/EjqCzVtX0AAvQKY.jpg" width="251" /></a></div> <span style="background-color: white; color: #1d2228; font-family: inherit; white-space: pre-wrap;"><span style="font-size: medium;">(L- R) Mr. Gerald Osugo, Executive Council Member, ADVAN, Dr. Olalekan Fadolapo, Registrar/Chief Executive, APCON, Mrs Bunmi Adeniba, Ag. President ADVAN and Mrs Ijedi Iyoha, Deputy Director, Regulations, APCON, during a visit to the Concil by Executives of ADVAN on Tuesday, 6th of October,<br /> 2020.</span></span><p></p>APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com1tag:blogger.com,1999:blog-3709048734927009455.post-37335508787261663452020-09-30T04:52:00.005-07:002020-09-30T04:52:53.448-07:00APCON REGISTRAR VISIT SENATOR DANLADI ABDULLAHI SANKARA<p><a href="https://1.bp.blogspot.com/-2MzGk12jWhY/X3Rw-TtPUfI/AAAAAAAAC7U/1LzGzK77LkI87bqPeKjY9_G7WjRtdtYiACLcBGAsYHQ/s1000/IMG-20200929-WA0021.jpg" imageanchor="1" style="background-color: white; clear: left; float: left; font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; margin-bottom: 1em; margin-right: 1em; text-align: center; white-space: pre-wrap;"><img border="0" data-original-height="1000" data-original-width="750" height="204" src="https://1.bp.blogspot.com/-2MzGk12jWhY/X3Rw-TtPUfI/AAAAAAAAC7U/1LzGzK77LkI87bqPeKjY9_G7WjRtdtYiACLcBGAsYHQ/w153-h204/IMG-20200929-WA0021.jpg" width="153" /></a></p><p> <span style="background-color: white; color: #050505; font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; white-space: pre-wrap;">(L) The Registrar/Chief Executive of Advertising Practitioners Council of Nigeria, APCON, Dr. Olalekan Fadolapo, with Chairman, Senate Committee on Information and National Orientation, Dist. Senator, Danladi, Abdullahi, Sankara during the former's visit to the National Assembly recently.</span></p>APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com2tag:blogger.com,1999:blog-3709048734927009455.post-54938925554196142682020-09-29T06:50:00.001-07:002020-09-29T06:50:07.512-07:00 MIPAN PAYS APCON A COURTESY CALL<div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-v8njA4ZsgPE/X3M7VGJN9SI/AAAAAAAAC6o/coBeRV22XM06gJ-EYEkC9T1Kx-QIQKFAwCLcBGAsYHQ/s960/mipann.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="960" height="198" src="https://1.bp.blogspot.com/-v8njA4ZsgPE/X3M7VGJN9SI/AAAAAAAAC6o/coBeRV22XM06gJ-EYEkC9T1Kx-QIQKFAwCLcBGAsYHQ/w264-h198/mipann.jpg" width="264" /></a></div><p><span style="background-color: white; color: #050505; font-family: inherit; font-size: 15px; white-space: pre-wrap;">L-R: Mr.Henry Onoruwa, Publicity Secretary, MIPAN, Mr.Femi Adelusi, President, MIPAN, Dr. Olalekan Fadolapo, Registrar/Chief Executive, APCON, Mr. Eki Adzufeh, Executive Secretary, MIPAN, and Mr. Ayo Kupoluyi, Chairman Media Liaison, during the courtesy visit of MIPAN Executives to APCON HOUSE on September 24, 2020.</span></p>APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-79345286891121670112020-09-29T06:42:00.000-07:002020-09-29T06:42:44.065-07:00 APCON/KSUBLA PARTNER TO SANITIZE OUTDOOR ADVERTISING IN KANO. <p><span style="background-color: white; color: #050505; font-family: inherit; font-size: 15px; white-space: pre-wrap;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-pyKm2jMCa7A/X3M5eH6P9_I/AAAAAAAAC6c/xc8A5fkZexMHhwxlHqYpMpRQq7qpWGwMwCLcBGAsYHQ/s1080/imaag.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="234" src="https://1.bp.blogspot.com/-pyKm2jMCa7A/X3M5eH6P9_I/AAAAAAAAC6c/xc8A5fkZexMHhwxlHqYpMpRQq7qpWGwMwCLcBGAsYHQ/w234-h234/imaag.jpg" width="234" /></a></div>As part of its commitment to deepen its relationship with key stakeholders in the Advertising Industry, the Registrar/Chief Executive of Advertising Practitioners Council of Nigeria Dr. Olalekan Fadolapo paid a courtesy call on the Director General, Kano State Urban Beautification and Landscaping Agency, Alhaji Abdallah T. Ahmed recently. The APCON Registrar said that his visit was to explore areas of common interest for greater synergy between the two regulatory agencies. He stated that the primary responsibility of APCON is to ensure Advertising compliance with global best practices and ethical standards in order to resolve common challenges bedevilling the sector. “We seek effective collaboration and partnership with all stakeholders for the establishment of sound ethics and professionalism in the Integrated Marketing Communications Industry”. He pledged APCON’s commitment to collaborate with KSUBLA in order to harmonise all areas of mutual interests to guard against unethical practice. “It is pertinent to point out that this bold initiative if taken seriously, will in no small measure, create an avenue to generate more revenue for the State” Fadolapo said. Responding, the DG, Alhaji Abdallah Ahmed seized the opportunity to congratulate Dr. Fadolapo on his appointment as the Registrar/Chief Executive of the Apex Regulatory Body. He expressed his appreciation to the Registrar for making out time from his busy schedule to pay the Agency a visit. He assured the APCON team of his commitment and full-fledged support to work closely and assiduously to sanitize the business of Advertising in the State by getting rid of charlatans. “It is our desire to continue working to strengthen the partnership between APCON and our Agency. For this reason, we have planned a general enforcement on all illegal structures and will ensure that, going forward, those who are not APCON certified will not be allowed to practice Advertising in the State.” The DG concluded his remarks by once again reiterating the commitment of his Agency to sustain the existing excellent relationship with APCON.<p></p>APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-40217677093778850902020-09-23T01:26:00.004-07:002020-09-23T01:26:30.126-07:00WITH QUALITY REFORMS, APCON WILL CREATE 5, 000 JOBS<p><span style="font-family: "Times New Roman", serif; font-size: 13pt;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-q8n2sPJiNlA/X2sGd_y5_aI/AAAAAAAAC58/5_niChb7oTYC9jztR5Y_VqqhDQzYM-8iwCLcBGAsYHQ/s2015/registrarrrr.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2015" data-original-width="1612" height="320" src="https://1.bp.blogspot.com/-q8n2sPJiNlA/X2sGd_y5_aI/AAAAAAAAC58/5_niChb7oTYC9jztR5Y_VqqhDQzYM-8iwCLcBGAsYHQ/s320/registrarrrr.jpg" /></a></div><br />Dr. Olalekan Olumuyiwa Fadolapo is the Registrar/CEO
of Advertising Practitioners Council of Nigeria (APCON). He is the fourth
registrar of the regulatory body. Until his appointment, Fadolapo, a fellow of
the Institute of Chartered Accountants of Nigeria (ICAN) and holder of a Ph.D
Degree in Marketing with specialisation in marketing communications, was the
Executive Secretary of the Association of Advertising Agencies of Nigeria
(AAAN). He spoke with GREGORY AUSTIN NWAKUNOR his vision for the body.<p></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">At what point did you meet APCON and where are you
taking the body?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">The Advertising Practitioners Council of Nigeria
(APCON) I met was without a substantive registrar and the entire industry was
clamouring for a change — not a change in the management, but a change in the
way and manner things were done. I met an industry that was yearning for
implementation of advertising industry reforms.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">Your vision for APCON?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">I see an APCON that plays the role of an industry
regulator — not regulating to strangulate or regulating to kill, but a
regulator that is there for the stakeholders and players in the industry. My
vision of APCON is that of a regulator that will provide a healthy environment
for all competitors within the industry. An APCON that is closer to the people,
players, practitioners and stakeholders, that is, the advertising community.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">What was the state of regulation before you came in?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">Fortunately, I was the secretary of the Advertising
Industry Reform Committee that was set up some years ago. We took a look at the
industry, found the challenges that the industry was facing. So, we came up
with so many things. We looked at them vis-a vis other professions in Nigeria
and the global practice — the best business practices. It may interest you to
know that in other countries, there is a standard operating framework that
guides the relationship of every stakeholder in the industry: the client and
agency, and between the agency and the vendors. But in Nigeria, we do not have
anything we can hold on to. So, we are looking at a new APCON that has a
standard operating manual for the entire advertising industry, even in the
issue of contract and payment policy. These are some of the issues we are going
to look into. For now, I’m consulting. I’m talking to all the sectoral groups.
Asking them: ‘What are the major challenges you want us to address?’ All this,
put together, will form our new operating manual.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">How soon will this be?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">Well, we would take the remaining part of this year
to take a detailed look at it. So many things have changed between the last
time the industry reform was done and now. For example, the new government
policy on ease of doing business, you also need to take that into
consideration. The Company And Allied Matters Act (CAMA) have been amended, you
need to take that into consideration as well. For you to apply for corporate
licence before, you needed to be a company with a minimum of two shareholders.
The amended Company And Allied Matters Act said it is one shareholder. There is
also a provision for liability partnership, which was not there before. We are
looking at the new provision of CAMA and how we are going to situate our own
industry reform into this and how we are going to make it better. Let me tell
you this, if we start this, the advertising industry can create 5,000 jobs
immediately and that is part of government’s policy: job creation. You can
quote me on this that if we implement the APCON reform, we will create 5,000
jobs.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">In what ways has APCON carried along all the
stakeholders in the discharge of its mandate over the years?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">Over the years, there has been a council with a
representation of all the sectoral groups. Now that there is no council, what I
am doing is consulting with all the groups and I’m calling them up. We will be
having a meeting, which will be more like my own consultative body, because we
are not going to take any decision that will impact their business, negatively.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">Looking at the emergence of social media, and
suddenly, offensive adverts are becoming the norm, how will you rate the
performance of Advertising Standards Panel (ASP) over the years?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">You see, the thing is this; do not forget that for
years, APCON did not have a council. Neither did it have a registrar. I’m not
holding brief, but I am saying that some of these things might be responsible
for this. Social media caught APCON unawares like many other government
agencies. Some countries are just developing regulation for social media, this
year. Now, the challenge is, let us even define the social media players and
social media space owners. They are not practitioners; they are just media
space owners. Look at Linda Ikeji, for example, she is just a social media
space owner, she is a blogger. There are digital creative agencies. Those are
the people that do creative things that are exposed on those social media
space. Now, we can only regulate the digital creative agencies or the digital
buying agencies. We cannot regulate the digital space owners. But what are we
going to do? We need to engage the social media space owners. We are going to
identify and take a pitch to them. We will not engage them in warfare because
we want to regulate. We will sit everybody down and ask questions, we will
plead with them. It is going to be a win-win situation. It’s not because we
have the Federal might behind us. What we want to do is to sit down with each
and every one and discuss where the infractions are coming from.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">For somebody who is just assuming the office of
chief executive of APCON, how are you going to effect a prompt inauguration of
the council?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">First, you know, it’s a step at a time. Before now,
we didn’t have a registrar and also, we didn’t have a council. The government
had magnanimously appointed a registrar for APCON. We believe that the next
step would be to appoint.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">The second is that there is no vacuum in government,
and the fact that we did not have a council, is not an excuse for us not to
succeed. Now, if you check the same APCON law, we have a supervising minister,
and the same law states that even when the council makes a decision, they still
need to get back to the supervising minister, and in the absence of a council,
the minister shall act. So, it is a function of us putting our proposal
together and presenting to the minister. Instead of the council doing this, the
management will present our proposal to the minister and get necessary
approval. That is what is in the law. However, I am sure it’s also a top
priority for the government, but the absence of the council is not enough to
justify our failure.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">Another issue in the industry is preference for
foreign agencies to handle campaigns at the expense of local players. What do
you think APCON can do, especially in the promotion of local content?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">We are going to review the local content law of
Nigeria and see where they can situate our own proposal there. Don’t forget
that currently, the APCON law states that any company that is to operate here,
Nigerians must own 75 per cent of the shares. We are going to look at that
local content law and see ways we could get empowerment from it. We are going
to look at how we can collaborate. We would send a letter to all of them. If
your agreement before flouts the APCON law, between now and January, clean it
up, so that by January next year, APCON will go out as inspectors to all the
agencies with foreign affiliation.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">What is the state of the media debt?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 13.0pt; line-height: 115%;">Several years ago, a Special Committee on Media
Debts Issue (ACOMDI) was set up. Members of the committee were drawn from the
major sectoral associations, namely ADVAN, AAAN, BON, MIPAN, OAAN and NPAN. I
served in that committee. The media houses were requested to bring their
statement of accounts because the thing was more to reconcile the debts. At the
end of the day, most of the media houses did not respond because of business
relationships with the agencies of the parties involved. The people that
responded also had so many reconciliatory issues. The issue is also coming up
again. I have been meeting with the Director General of NBC, we are the two
regulatory bodies involved in this, and we both agreed that going forward, we
would have zero tolerance for industry debt, and that is where our standard of
practice will come. We will also define business relationship and what is
classified as debt. Now, if any organisation owes a media house, and it is
confirmed that they are not paying or have been paid but are not remitting, we
would take a decision. NBC and APCON will make a pronouncement. NBC issues
licence to the media house, while APCON issues licence to the advertising
agencies, so as their regulators, we have resolved to come in and ensure we
bridge this gap and to ensure we resolve this issue and give you the permanent
solution.<o:p></o:p></span></p>APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-27826948107724246012020-09-17T06:36:00.002-07:002020-09-17T06:36:53.075-07:00APCON TO COLLABORATE WITH NATIONAL INSTITUTE FOR LEGISLATIVE AND DEMOCRATIC STUDIES (NILDS) ON LEGISLATIVE BRANDING<p><span style="font-family: Tahoma, sans-serif; font-size: 12pt; text-align: justify;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-b8NiPt8kD1k/X2Nl5Wln05I/AAAAAAAAC5Y/q7ZvBFwbExM35AhKFeYAsKAwJyjfneD3gCLcBGAsYHQ/s1080/WhatsApp%2BImage%2B2020-09-17%2Bat%2B1.56.30%2BPM.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1080" height="168" src="https://1.bp.blogspot.com/-b8NiPt8kD1k/X2Nl5Wln05I/AAAAAAAAC5Y/q7ZvBFwbExM35AhKFeYAsKAwJyjfneD3gCLcBGAsYHQ/w252-h168/WhatsApp%2BImage%2B2020-09-17%2Bat%2B1.56.30%2BPM.jpeg" width="252" /></a></div>The Registrar /Chief
Executive of APCON, Dr. Olalekan Fadolapo led a delegation from APCON and
Brandmark Communications Limited to pay a courtesy call to the Director General,
Prof. Abubakar O. Suleiman and Management of the National Institute for
Legislative and Democratic Studies (NILDS). The visit was to review the extent
of progress made on the proposed collaboration by the two federal government
agencies to further deepen democracy in Nigeria and legislative branding.<p></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; line-height: 115%;">Other areas of mutual
interest covered in their discussion includes re-branding and Integrated Marketing
Communications support for the legislative arm of the government through the
institute, IMC training and education etc.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; line-height: 115%;">In his address, the
Director General, Prof. Abubakar Suleiman stated that NILDS is a capacity
building and think tank organ for legislators in Nigeria and indeed the ECOWAS
sub-region and beyond. He noted that the expansion of the mandate of the
Institute has made it necessary for the institute to collaborate with Civil
Society Organisations and other arms of government to further deepen democracy
in the country.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; line-height: 115%;">Dr. Fadolapo while expressing
his thanks to the Director General, Prof. Suleiman, noted the importance of the
legislative arm of the government and the efforts of the Federal Government in
establishing a positive and distinct reputation for trustworthiness and a
positive set of values for all government arms and agencies. The Registrar
assured the Director General that APCON will do its best in providing IMC
support to the institute and the legislative arm of the government.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; line-height: 115%;">The two institutions are
currently working on an MOU and framework to define the scope and areas of
mutual interest.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; line-height: 115%;">In attendance at the
meeting were Head, Abuja Zonal Operations, APCON, Mallam Ahmed Yelwa, Head of Legal
and Executive Assistant to the Registrar/Chief Executive, Mr. Chukwudi Ezeaba,
Mr. Tunde Ashaolu and Mr. Chidiebere Onwumere both of Brandmark Communications
Limited for APCON and Director, Special Duties,<span style="mso-spacerun: yes;">
</span>Dr. Adeyemi Fajingbesi, Director, Democratic Studies, Dr. Adewale
Aderemi, Head, Bills and Legislative Drafting, Professor Yusuf Arowosaye,
Acting Director, Training and International Cooperation, Hajia Amina
Bibi-Farouk and Special Assistant to the DG on Administration, Alhaji Sarafadeen
Alabelewe for NILDS.<o:p></o:p></span></p>APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-54306276810622949472020-09-11T08:26:00.003-07:002020-09-11T15:05:49.128-07:00APCON Inducts New Members<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-vmETFTgI8R4/X1uVMmXOMjI/AAAAAAAAC2A/B8118lP5H1ABl-lapAEZEKWqmox5_1WkgCLcBGAsYHQ/s1008/ind.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="756" data-original-width="1008" height="192" src="https://1.bp.blogspot.com/-vmETFTgI8R4/X1uVMmXOMjI/AAAAAAAAC2A/B8118lP5H1ABl-lapAEZEKWqmox5_1WkgCLcBGAsYHQ/w256-h192/ind.jpg" width="256" /></a></div><span style="background-color: white; color: #050505; white-space: pre-wrap;"><span style="font-family: times; font-size: medium;">The Registrar/ Chief Executive, APCON, Dr. Olalekan Fadolapo, administering the Oath of Advertising Practice during the induction Ceremony of the new members on the 10th September, 2020, held at APCON office, Enugu.</span></span>APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-55928105690312122482020-09-08T04:36:00.003-07:002020-09-11T14:58:42.683-07:00NEW APCON BOSS ASSUMES OFFICE<p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-YevoGWj-2V8/X1dr6nmSZBI/AAAAAAAAC1g/W5mGyjU1xFwZYTRsj0lzWFBezieMPQHWQCLcBGAsYHQ/s2048/FADOLAAA.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="APCON Registrar" border="0" data-original-height="2048" data-original-width="1638" height="256" src="https://1.bp.blogspot.com/-YevoGWj-2V8/X1dr6nmSZBI/AAAAAAAAC1g/W5mGyjU1xFwZYTRsj0lzWFBezieMPQHWQCLcBGAsYHQ/w205-h256/FADOLAAA.jpg" width="205" /></a></div><p></p><p style="background-color: white; color: #1c1e21; margin: 6px 0px;"><span style="font-family: times; font-size: medium;">The new Registrar/CEO of Advertising Practitioners Council of Nigeria (APCON) Dr. Olalekan Olumuyiwa Fadolapo has formally taken over on Tuesday, 1st of September as the 4th substantive Registrar of the Apex Regulatory Body.<br />The brief handover ceremony which was presided by the Acting Registrar, Mrs Ijedi Iyoha was held in the conference room at APCON House, Lagos. While handing over, Iyoha urged staff to support and cooperate with the new Regis<span class="text_exposed_show" style="display: inline;">trar in his drive to take the organisation to greater heights.<br />Dr. Fadolapo who was received by top Management and staff of the Council expressed gratitude to God and to the Federal Government for the confidence reposed in him to serve the nation in that capacity, pledging to build on the successes and achievements of his predecessors in realising the organisation’s mandate.<br />He said the remarkable stewardship and achievements of his predecessors were possible as a result of the harmonious working relationship that existed within the high level management and staff, adding that there was the need to build on these achievements. He therefore, solicited new ideas and suggestions from staff aimed at making things work seamlessly and also urged them to brace up for hard work.<br />Dr. Olalekan Fadolapo who hails from Esie in Irepodun Local Government Area of Kwara State was born in Lagos.</span></span></p><div class="text_exposed_show" style="background-color: white; color: #1c1e21; display: inline;"><span style="font-family: times; font-size: medium;"><p style="margin: 0px 0px 6px;">He attended Birch Freeman High School, Surulere, Lagos for his O’Levels. He proceeded to Ogun State University for his first degree in Economics. Dr. Fadolapo holds three (3) Master degrees, MSc in Marketing, Master in Business Administration (MBA), and Master in Legal Studies (MILS) from Babcock University, Ilisan, Ogun State, the Federal University of Technology, Akure, Ondo State and Lagos State University, Ojo, Lagos State respectively.<br />He also holds a PhD Degree in Marketing with specialization in Marketing Communications from the Babcock University, Illisan Remo, Ogun State.</p><p style="margin: 6px 0px;">Dr. Fadolapo is a Registered Advertising Practitioner, a Chartered Accountant and a Fellow of ICAN. He was a member of the immediate past Governing Council of APCON and also served in several capacities within the Council and other Advertising Industry Fora.</p></span></div>APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-26580634739060369052019-09-26T02:20:00.000-07:002019-09-26T02:20:48.808-07:00APCON Concludes Training, Inducts 16 Practitioners, Charges them on Code of Conduct.<div style="background-color: white; color: #1c1e21; font-family: Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 6px;">
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The Registrar, Advertising Practitioners Council of Nigeria (APCON), Mrs Ijedi Iyoha has charged new inductees to be ethically sensitive, and observant of the code of conduct, as ambassadors of Advertising Profession.</div>
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Mrs Ijedi stated this during the upgrading and induction of new Practitioners at Abuja on Thursday, September 19, 2019.</div>
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“I charge you inductees to be Practitioners with respect for ethics in the Advertising macrocosm.</div>
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Having been inducted today, it is the greatest desire of the Advertising Practitioners Council of Nigeria (APCON), to see you all practise lawfully in order to add value to the industry and the Nigerian Economy at large”, she said</div>
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Speaking, the Deputy Director, Registration, Career Matters and Corporate Licencing, Mr. Joe Onuorah, stressed that Advertising in Nigeria is a profession governed by laws, and practitioners must try to adhere to the rules and regulations.</div>
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“The ceremony is inaugurating you into the profession and you are required to familiarize yourselves with the Code of Advertising Practice to ensure that Advertisements are vetted.</div>
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“As you join the profession, ensure that any advertisement you are part of creating, receives clearance to avoid sanctions. From today, you are obliged to pay your practice fee to be listed in the practitioners’ register,” he said.</div>
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He noted that as practitioners, they are ambassadors and are expected to proudly represent the Advertising profession, to be able to stand at par with members of other professions.</div>
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“Please do this and help us build the Advertising Profession going forward. Your Oath of Practice is a commitment to practice Advertising professionally. Please be faithful to the oath you have sworn to" Mr Onuorah advised.</div>
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The induction was part of a training programme which started on the 18th of September with participants cutting across public and private sectors of the marketing communications industry.</div>
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The training themed “Corporate Identity Design and Management” was tailored to equip corporate and brand communication professionals with current knowledge and skills needed to create, communicate and manage a consistent positive identity and perception for their organisations</div>
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APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-89970286134515139912019-09-02T02:11:00.003-07:002019-09-02T02:11:48.257-07:00APCON trains practitioners in Identity design<div style="background-color: white; color: #1c1e21; font-family: Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 6px;">
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The Advertising Practitioners Council of Nigeria has announced plans to host a two-day training seminar for marketing communications practitioners to keep them abreast of corporate and brand communications challenges in contemporary business environment.</div>
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It said the training would focus on corporate identity and management.</div>
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“The training is organised in line with APCON’s professional development initiative to offer learning and mentoring experience to industry players,” the council said in a statement.</div>
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According to APCON, participants in the upcoming training are drawn from across the public and private sectors of the marketing communications industry.</div>
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It added that the two-day programme scheduled to take place in Abuja in September would feature several sessions with experienced resource persons discussing topics such as ‘Steps in Designing Effective Corporate Identity’; Identity Design and Management: Laws and Regulations,’ ‘Corporate Communications: Tactics and Strategies for Corporate Image Management’ and ‘The Role of Traditional and New Media in Corporate Identity Management.’</div>
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“The training is designed to equip corporate and brand communications professionals with current knowledge and skills needed to create, communicate and manage a consistent positive identity and perception for their organisations,” the body noted.</div>
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It added that the programme enjoyed the endorsement and partnership of some of the leading Nigerian corporate and private brands.</div>
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APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-83050697478348072512019-08-08T05:06:00.003-07:002019-08-08T05:06:56.435-07:00APCON Condemnation of Repulsive and indecent Mobile Advertisement<div style="background-color: white; color: #1c1e21; font-family: Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 6px;">
APCON Condemnation of Repulsive and indecent Mobile Advertisement</div>
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Press Release</div>
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The Advertising Practitioners Council of Nigeria (APCON) has noted with disgust, a repulsive viral video of semi-nude ladies in a see-through mobile advertisement truck circulating on social media. The offensive mobile advertisement for a yet-to-be identified product or service was supposedly exposed and driven along Lekki-Epe Expressway in Lagos.</div>
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APCON strongly condemns the advertisement which is grossly indecent, disrespectful to Nigeria’s culture and prepared with little or no sense of social responsibility. It violates the common principles of decency promoted in the Code of ethics of advertising practice and unnecessarily exploited and depicted unwholesome sexual behaviours.</div>
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We have activated all necessary measures to ascertain the persons or advertising agency or agencies or organisations behind the act and shall be working with other relevant government agencies and advertising stakeholders to ensure that the rule of law is applied and to further ensure that such and similar abhorrent forms of advertisements are avoided in future.</div>
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APCON is committed to ensure that all advertisement in Nigeria or directed at the Nigerian market shall be legal, decent, honest, truthful, respectful and mindful of Nigeria’s culture, constitutional tenets and relevant lawful enactments as well as having a high sense of social responsibility.</div>
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Signed</div>
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Mrs. Ijedi Iyoha, rpa<br />Ag. Registrar/Chief Executive Officer</div>
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APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-34478578220483562802019-07-08T02:45:00.001-07:002019-07-08T02:45:56.272-07:00Ensure quality contents in advertisements, APCON charges new inductees<div class="separator" style="clear: both; text-align: center;">
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The acting Registrar, Advertising Practitioners Council of Nigeria (APCON), Mrs. Ijedi Iyoha has charged newly inducted practitioners to uphold the tenets of the advertising profession at all times.<br />
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Iyoha gave this charge at the induction of 50 new advertising practitioners and eight associate members who were upgraded as full members of the council, recently.<br />
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Among the inductees, is Head Media and Public Relations Unit, Caleb University, Imota, Lagos, Elvis Otobo.<br />
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The acting registrar also tasked the certified advertisers to contribute their quota in promoting the principles and standards of advertising in Nigeria by ensuring quality content.<br />
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She admonished the inductees to abide by the rules and regulations as stated in the code of advertising and work with the council to improve advertising in Nigeria in line with global standards.<br />
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At the induction training session, the facilitators, Seni Adetu, founder/group chief executive, Algorithm Media and Steve Babaeko, chief operating officer, X3M Media canvassed the need for APCON to sanitize advertising on social media.<br />
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The facilitators said this was necessary because it has become a trend for people to record anything as advert or jingle and post it without vetting, adding that majority of such posts breach advertising laws as people lay claims to unverifiable outcomes.<br />
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“Many companies now use influencers on social media to launch or promote their goods and services without due process. Many of these influencers do not know the rules governing advertising. There have being several cases of violation,” they said.<br />
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<br />APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-53301082833131078232019-06-10T05:09:00.004-07:002019-06-10T05:09:54.682-07:00The Launch of the Book – Beacons for Advertising Practitioners authored by Chris Doghudje, frpa<br />
<div style="background: white; margin-bottom: 4.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: justify;">
<a href="https://1.bp.blogspot.com/-9wvdTk7E__w/XP5Hjd5B05I/AAAAAAAACas/8SWOm0qIbxsth7_zFBT8_GK_-wNjHnHWQCLcBGAs/s1600/IMG_2741.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1067" data-original-width="1600" height="213" src="https://1.bp.blogspot.com/-9wvdTk7E__w/XP5Hjd5B05I/AAAAAAAACas/8SWOm0qIbxsth7_zFBT8_GK_-wNjHnHWQCLcBGAs/s320/IMG_2741.JPG" width="320" /></a><span style="color: #1c1e21; font-family: "Tahoma","sans-serif";">One of the founding fathers of Advertising and a one-time
chairman of Advertising Practitioners Council of Nigeria, APCON, Chris
Doghudje, <i style="mso-bidi-font-style: normal;">frpa</i>, launched a book on
advertising for practitione</span><span style="color: #1c1e21; font-family: "Tahoma","sans-serif";">rs entitled, ‘Beacons For Advertising Practitioners’
at the News Agency of Nigeria (NAN) Media Centre on Tuesday 30<sup>th</sup>
April, 2019.<o:p></o:p></span></div>
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<br /></div>
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<span style="color: #1c1e21; font-family: Tahoma, sans-serif;">Sir Steve Omojafor, </span><i style="color: #1c1e21; font-family: Tahoma, sans-serif;">frpa</i><span style="color: #1c1e21; font-family: Tahoma, sans-serif;">,
a senior fellow of the profession and Chairman of STB McCann Lagos, chaired the
launch. In attendance were prominent practitioners in the Nigerian advertising
space like the Chairman of Servewell Limited, Mr. Ayo Owoborode; The Chairman
of Macsells Limited, Mr. Mac Obviagele; Former Registrar of APCON, Dr.
Josef-Bel Molokwu; Mr. Dele Adetiba; Chairman, MediaReach OMD, Mr. Tolu
Ogunkoya; </span><span class="textexposedshow" style="color: #1c1e21; font-family: Tahoma, sans-serif;">CEO of SO&U, Udeme Ufot; MD/CEO of
Ladybird Limited, Bunmi Oke; President of Outdoor Advertising Association of
Nigeria, Mr. Tunde Adedoyin; President of Association of Advertising Agencies
of Nigeria and Managing Director of DDB Lagos, Mr. Ikechi Odigbo; Mr. Sola Akinsiki
of KOK Visibility among others.</span></div>
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<span style="color: #1c1e21; font-family: "Tahoma","sans-serif";">Kelechi Nwosu, a former president of Association of Advertising
Agencies of Nigeria (AAAN) and Managing Director of TBWA/Concept reviewed the
book and described it as a timeless piece.<o:p></o:p></span></div>
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<span style="color: #1c1e21; font-family: "Tahoma","sans-serif";">In her welcome address, APCON’s Acting Registrar, Mrs. Ijedi
Iyoha said the book underscores the importance of professional books in the
practice of Advertising. She added that Doghudje should be commended for
putting in marble his knowledge and experience in a book for posterity.<o:p></o:p></span></div>
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<span style="color: #1c1e21; font-family: "Tahoma","sans-serif";">Chris Doghudje is a retired managing director of Lintas Limited,
Lagos, Nigeria’s most foremost advertising agency.<o:p></o:p></span></div>
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<span style="color: #1c1e21; font-family: "Tahoma","sans-serif";">He started his advertising career in July 1967. Since 1974,
Doghudje has been a regular speaker at advertising and sales promotion courses
of the Nigerian Institute of Management (NIM).<o:p></o:p></span></div>
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<span style="color: #1c1e21; font-family: "Tahoma","sans-serif";">From 2007-2010, Doghudje was the chairman of the Advertising
Practitioners Council of Nigeria (APCON).<o:p></o:p></span></div>
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<span style="color: #1c1e21; font-family: "Tahoma","sans-serif";">His work include editorship of ‘How to get the Best Results from
an Advertising Agency’, others are over one hundred papers presented at
advertising seminars and workshops as well as articles on advertising in both
local and international magazines and newspapers.<o:p></o:p></span></div>
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<br />APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-105040198418361062019-05-23T05:53:00.000-07:002019-05-24T04:03:43.645-07:00APCON RESHUFFLES AND PROMOTES STAFF <br />
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">The Advertising Practitioners
Council of Nigeria, APCON, has undertaken a reorganisation with the
redeployment of key officials of the Council, while 41 of its personnel
nationwide were recently elevated alongside the APCON boss to their next grade
level, following the recent promotions and subsequent approval by the
Honourable Minister of Information, Mr Lai Mohammed.<o:p></o:p></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">The Acting Registrar/CEO,
Mrs Ijedi Iyoha, <i style="mso-bidi-font-style: normal;">rpa, </i>in a statement
said that Management had deemed it expedient to effect the changes so that
offices and responsibilities can be properly realigned for optimal service
delivery as well as help to position the Council for the challenges ahead.<o:p></o:p></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Under the new arrangement,
the erstwhile Assistant Director, Registration, Career Matters and Corporate
License Directorate, Ms Martha Onyebuchi, <i style="mso-bidi-font-style: normal;">rpa,
</i>now a Deputy Director, has been deployed to the South Eastern Region to
pilot the affairs there, while Mr Joe- Eugene Onuorah, <i style="mso-bidi-font-style: normal;">rpa, </i>former<i style="mso-bidi-font-style: normal;"> </i>Assistant
Director, Operations takes over from her as Deputy Director, Registration,
Career Matters and Corporate License Directorate. In the same vein, Mr Ralph
Anyacho, <i style="mso-bidi-font-style: normal;">rpa, </i>former<i style="mso-bidi-font-style: normal;"> </i>Assistant Director in charge of
Corporate Planning, Research and Strategy becomes Deputy Director and head of the
Northern Region, while Mrs Susan Agbo, <i style="mso-bidi-font-style: normal;">rpa</i>,
now heads Corporate Planning, Research and Strategy Directorate.<o:p></o:p></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">The promotions released
recently by the Council were, however, targeted more towards middle and lower
management cadre as follows: One officer promoted to grade level 12, one to
grade level 10, twenty to grade level 9 and four to grade level 7, while eleven
were made in the junior officer positions.<o:p></o:p></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">The exercise was based on a
number of performance indicators including assessment by heads of directorates,
written and oral interviews that eventually followed.<o:p></o:p></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">In her words, the APCON
boss said that the criteria for promotions in APCON are based on performance
management. “We look at your appraisal for the years you have spent, and the
period within which you are due for promotion/recommendation from your head of
department, and then if the vacancy exists for you to go to the next level, as
well as budgetary provision for that position you are going to be upgraded to”.<o:p></o:p></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">In addition, she said that
the promotion was also in recognition of the hard work and contributions of the
staff. “In a bid by the Council to improve employee welfare, career development
and progress, the Council continuously develops its staff and invests in the
Council’s transformational programme”.<o:p></o:p></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">According to Iyoha, the
Council is committed to rewarding staff performance and building a motivated
workforce. “Our priority as an institution is to empower and build capacity of
our staff as they are our best assets and our surest path to achieving our
strategic goals and achieving our mandate”. She promised to do her utmost best
to continue to improve the welfare of the Council’s personnel in general to the
satisfaction of all.<o:p></o:p></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">She congratulated the
promoted personnel and urged them to justify the confidence reposed in them
through improved productivity and to have it at the back of their minds that
indolence and indiscipline will not be condoned.<o:p></o:p></span></div>
<br />APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-19568763116051441232019-05-23T05:46:00.001-07:002019-05-24T04:03:21.085-07:00FG Moves to Enforce Digital Regulation<div class="separator" style="clear: both; text-align: center;">
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<a href="https://1.bp.blogspot.com/-rxsemRqw8-E/XOfO-TuRVdI/AAAAAAAACaE/eLM-Idbw0JMVbDOybnrLIVdshLUUW6XmACLcBGAs/s1600/_Y3I2324.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="863" data-original-width="1600" height="172" src="https://1.bp.blogspot.com/-rxsemRqw8-E/XOfO-TuRVdI/AAAAAAAACaE/eLM-Idbw0JMVbDOybnrLIVdshLUUW6XmACLcBGAs/s320/_Y3I2324.jpg" width="320" /></a>Social media influencers and other purveyors of unregulated advertising contents in Nigeria may soon begin to face sanctions as federal government is set to put up a regulatory framework to regulate the emerging digital industry.</div>
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Speaking on Tuesday in Ghana, at the third Africa Leadership Conference, organised by the International Advertising Association (IAA), Acting Registrar, Advertising Practitioners Council of Nigeria (APCON), Mrs. Ijedi Philomena Iyoha, admitted that digital revolution has become a huge bottleneck for advertising regulation, adding that government, through APCON and other stakeholders have started making move to put a framework in place to address the abnormal situation.</div>
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Iyoha, who took part in a panel discussion on the theme: “Brand Blocking: Regulations and Threats to Consumer Choices and Goods,” stated that there was nothing like digital when the Nigerian advertising code was put together, hence the need for review.</div>
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She said: “Much as I agree that digital is a blessing, I’m concerned about its threat to advertising regulation because a lot of unregulated messages are being churned out by bloggers and influencers on products to deceive consumers and regulators have almost become helpless.</div>
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“There is code of advertising in Nigeria but it was dated back to many years before digital revolution. Of course this is a global phenomenon but like other countries, Nigeria is set to put framework in place to check the abuse of digital platform,”</div>
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On the first day of the conference, the IAA Global President, Srinivasan K. Swarmy, expressed concern that data privacy had become a serious concern for advertisers and that the industry could collapse if the recent regulations on the issue are not revised.</div>
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He argued that data protection issues based on digital advertising needed urgent attention before more stringent regulations are passed.<br />
“Considering data privacy, it has been an area of serious concern for advertisers. Many regulators are coming to play to deal with this area. This challenge must be addressed if not it will be a problem for advertising companies,” he stated.</div>
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Also speaking at the conference, the Vice president and Area Director of Africa, Norkor Duah, charged all advertising firms to create footprints in the various economies they represent and that practitioners should embrace new trends in technology so as to remain relevant.</div>
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“It’s about revenue, reputation, research and regulation. Across the continent, there are so many issues regarding regulations that we need to address.<br />
“Without effective regulation, we can’t forge ahead. New technological trends keep emerging. It is in our interest to tap into this for the good of the industry,” she stated.</div>
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Earlier, the Vice President of Ghana, Dr Mahamudu Bawumia, used the occasion to announce June 2020 as the dateline for all government agencies and ministries in the country to go cashless.</div>
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Bawumia said mobile money payments interoperability system that allows the transfer of funds from mobile money accounts to bank accounts (back-to-back) and from mobile or bank accounts to biometric payment card accounts (ezwich) means practically, every Ghanaian can enjoy banking services, in fulfillment of the pledge to give every Ghanaian access to a bank account.</div>
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“Mobile Money Interoperability has provided most of the unbanked and under banked with access to a transaction account that serves as a gateway to other financial services.</div>
<div style="background-color: white; color: #1d2129; font-family: Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 6px; margin-top: 6px;">
“If you have a Mobile Money (MoMo) account in Ghana you are no longer excluded from the financial system. Every user of a MoMo account can now use that account like a traditional bank account.</div>
<div style="background-color: white; color: #1d2129; font-family: Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 6px; margin-top: 6px;">
“Since a mobile money account now functions like a bank account we can confidently say that Ghana has solved the problem of basic financial inclusion. It is in this context that we said previously that Mobile Money Interoperability will give every Ghanaian access to a bank account.”</div>
<div style="background-color: white; color: #1d2129; font-family: Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 6px; margin-top: 6px;">
Experts described Ghana’s payment system architecture as one of the most advanced in Africa, and with 34.5 million registered mobile money accounts in Ghana for a country with a population of about 30 million, the use of Mobile money is becoming a way of life.</div>
<div style="background-color: white; color: #1d2129; font-family: Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 6px; margin-top: 6px;">
“Within the next year, we intend to integrate all payment channels to provide a platform for receipt of all government payments electronically. The kind of digital payments architecture that we are building has enabled the filing of tax returns and paying taxes electronically”, Vice President Bawumia disclosed</div>
<div style="background-color: white; color: #1d2129; display: inline; font-family: Helvetica, Arial, sans-serif; font-size: 14px; margin-top: 6px;">
The vice president explained that the need to go cashless is aimed at ensuring efficiency and reducing corruption in the country.<br />
“At least, by June 2020, the government will no longer receive cash payments. We are going cashless. We did a pilot with the Foreign Affairs ministry and the revenues increased fourfold. The technology is now available, we hope to make good use of it,” he said.</div>
APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com5tag:blogger.com,1999:blog-3709048734927009455.post-6581108542608681762019-02-18T06:00:00.000-08:002019-02-18T06:21:54.150-08:00EUROPEAN UNION ELECTION OBSERVATION MISSION NIGERIA 2019 VISITS APCON HOUSE<br />
<div class="MsoNormal" style="text-align: justify;">
<a href="https://2.bp.blogspot.com/-pvu0XlxSUeU/XGq48DgrRDI/AAAAAAAACWg/udoEXm6I6fwdtFFlAUh_K4gcZF1z4mf1gCEwYBhgL/s1600/European.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="768" data-original-width="1024" height="240" src="https://2.bp.blogspot.com/-pvu0XlxSUeU/XGq48DgrRDI/AAAAAAAACWg/udoEXm6I6fwdtFFlAUh_K4gcZF1z4mf1gCEwYBhgL/s320/European.jpeg" width="320" /></a><span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;">The representatives of the European
Union Election Observation Mission Nigeria 2019 visited APCON House recently in
Abuja, the<span style="mso-spacerun: yes;"> </span>team was headed by Inta LASE,
media Analyst. The team analyses political, electoral, legal regulatory and
other issues related to the electoral process.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;">The members of the team, who are
currently in Nigeria,<span style="mso-spacerun: yes;"> </span>has the
mandate<span style="mso-spacerun: yes;"> </span>to assess election based on
International standards. They<span style="mso-spacerun: yes;"> </span>were received
by the Ag. Registrar of the Advertising Practitioner’s Council of Nigeria,
APCON, Mrs.Ijedi Iyoha, rpa.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;">Responding to the questions on
compliance/ regulatory issues on<span style="mso-spacerun: yes;">
</span>Campaign activities of the political parties, Mrs. Iyoha informed the
team that APCON<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>recorded about <span style="mso-spacerun: yes;"> </span>65% compliance from the political parties who
submitted their advertising campaigns<span style="mso-spacerun: yes;">
</span>for vetting and approval which is an improvement from the 2015 general
election. However, the support groups for the political parties have not
complied with the extant laws. On violations, APCON has captured and recorded
several <span style="mso-spacerun: yes;"> </span>violations.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;">On the issues of sensitization of our
mandate, she continued that APCON had several Public fora and collaborations
with the National Broadcasting Commission (NBC)<a href="https://www.blogger.com/null" name="_GoBack"></a> on
political communication, press mentions/ releases, radio<span style="mso-spacerun: yes;"> </span>and television appearances, meetings with
political parties at INEC office, to educate the political parties, party
agents, media practitioners, support groups etc, on the need for the
advertising campaigns to be issue based and free from hate speech.<o:p></o:p></span></div>
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</div>
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<span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;">The European Union Election Observation
Mission is here in Nigeria, through the invitation of the Independent Electoral
Commission (INEC) to observe<span style="mso-spacerun: yes;"> </span>the general
Election, and had been doing this since 1999.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;">Concerning the challenges faced by
APCON in discharging its regulatory <span style="mso-spacerun: yes;"> </span>mandate, Mrs Iyoha mentioned :<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;">The resentment of the code
by some political parties<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;">The propagation of hate
speech through the social media<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;">Non compliance by the
media organisations<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;">Inadequate funding <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span lang="EN-US" style="font-size: 14.0pt; line-height: 115%;">Inability of APCON <span style="mso-spacerun: yes;"> </span>to cover the country effectively.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<br />APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-84504946307444854232019-02-14T00:38:00.000-08:002019-02-14T00:38:05.972-08:00We Are Neutral In Our Enforcement – APCON Registrar<br />
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";"><br /></span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://3.bp.blogspot.com/-MwGMD-c1nGE/XGUobvRlTyI/AAAAAAAACWI/kLOfYaerA6YkZLPk8Ea2Mg16Nrh8HdO9QCLcBGAs/s1600/portrait.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1143" height="200" src="https://3.bp.blogspot.com/-MwGMD-c1nGE/XGUobvRlTyI/AAAAAAAACWI/kLOfYaerA6YkZLPk8Ea2Mg16Nrh8HdO9QCLcBGAs/s200/portrait.jpg" width="142" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mrs. Ijedi Iyoha. <i>rpa</i></td></tr>
</tbody></table>
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";">The
Advertising Practitioners Council of Nigeria, APCON has reacted to an
allegation that its clamp down on some campaign billboards and posters of some
political parties were targeted at opposition parties to favour the ruling
party.<o:p></o:p></span></div>
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";"><br /></span></div>
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";"><br /></span></div>
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";">Reacting
to a recent report aired on the African Independent Television (AIT) network,
the Acting Registrar of the Council, Mrs Ijedi Iyoha, vehemently denied the insinuation
of partisanship in the conduct of its enforcements. <o:p></o:p></span></div>
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";"><br /></span></div>
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";"><br /></span></div>
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";">She
stated that all the billboards and posters blanked out did not meet the
pre-exposure vetting requirements of the Council, and not because they belonged
to the opposition parties. She stressed that the boards on which enforcements
were carried out cut across parties.<o:p></o:p></span></div>
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";"><br /></span></div>
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";"><br /></span></div>
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";">For
the avoidance of doubt, she added that APCON requires political parties and
their candidates to forward their advertisements for pre-exposure vetting. Mrs
Iyoha emphasised that political advertisements were being vetted to promote
sanity and peace of the democratic process. <o:p></o:p></span></div>
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";"><br /></span></div>
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";"><br /></span></div>
<div class="yiv1715651287ydp30d65805msonormal" style="background: white; text-align: justify;">
<span style="color: #26282a; font-family: "Tahoma","sans-serif";">She
added further that ahead of the campaigns, the Council had held series of
stakeholder enlightenment on political advertising and sent out notices to
parties believing that they would comply with the law.<o:p></o:p></span></div>
<br />APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-32061924286262265962019-02-11T02:23:00.000-08:002019-02-12T03:45:42.282-08:00Re: APCON has taken up the Responsibility of LASAA<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14pt; line-height: 19.9733px;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14pt; line-height: 19.9733px;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14pt; line-height: 19.9733px;">As we inch close to the 2019 general election, our attention has been drawn to the controversies on new media platform as regards our operations.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14pt; line-height: 19.9733px;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14pt; line-height: 19.9733px;">Individuals are expressing opinions about the state of enforcement on political advertisements, some state that APCON, the regulatory body of advertising are not balanced in their enforcement exercises.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14pt; line-height: 19.9733px;">They accuse APCON of being partisan and sparing advertisements belonging to the APC (the ruling party) while at the same time blanking out those of the opposition.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14pt; line-height: 19.9733px;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14pt; line-height: 19.9733px;">This is not true, as it is misleading to the general public. APCON vets all advertisements before their exposure in the media.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14pt; line-height: 19.9733px;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14pt; line-height: 19.9733px;">As a public institution, APCON has no sectional interest. That is why it marks for removal, any advertisement that has no pre-exposure approval irrespective of the party involved.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14pt; line-height: 19.9733px;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-size: 14pt; line-height: 19.9733px;">The exercise so far has cut across parties (those in power and the opposition) you may find attached some of the advertisements.<o:p></o:p></span></div>
<div>
<span lang="EN-US" style="font-size: 14pt; line-height: 19.9733px;"><br /></span></div>
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APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-29700466159199235572017-12-29T06:32:00.000-08:002018-09-05T06:15:34.686-07:00APCON Partners New Crystal Communications in Creativity and Talent Hunt<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-5_zwdHAmfUE/WkZQ_jh7u8I/AAAAAAAACMk/HsAmWzpMk-M2zUDcLIkPvmQpVU27Yx94QCLcBGAs/s1600/ACITH%2Bpixs.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1067" data-original-width="1600" height="213" src="https://2.bp.blogspot.com/-5_zwdHAmfUE/WkZQ_jh7u8I/AAAAAAAACMk/HsAmWzpMk-M2zUDcLIkPvmQpVU27Yx94QCLcBGAs/s320/ACITH%2Bpixs.jpg" width="320" /></a></div>
<div style="text-align: justify;">
<span style="background-color: white; color: #222222; font-family: "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 13px;">The Advertising Practitioners Council of Nigeria, APCON in partnership with New Crystal Communications Ltd., a leading innovative outdoor advertising company</span><span style="background-color: white; color: #222222; font-family: "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 13px;"> in Nigeria on a mission to identify creative talents among students in tertiary institutions</span></div>
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who could be groomed to fill the manpower needs of the advertising industry in Nigeria.</div>
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The initiative by the two bodies comes under the project theme: "ADVERTISING CREATIVITY AND INNOVATION TALENT HUNT, to encourage and support Nigerian undergraduates to take up career in advertising.</div>
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The pilot edition of this project was moderated by Mrs. Omowunmi Owodunni, Managing Director of STB McCann, Lagos had the following winners: First position went to Miss Odunmoluwa Fadekemi of the University of Lagos, who took away a cash prize of N500,000. The Second position was won by a team from the University of Ilorin, led by Adesina Opeyemi - they won the cash prize of N300,000. The team from Caritas University, Enugu, led by Sombo Duru came Third with a prize money of N200,000.</div>
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Consolatory prizes of N50,000 a piece went to two teams each from the Nigeria Institute of Journalism, Ogba, for taking the fourth and fifth positions.</div>
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<a href="https://1.bp.blogspot.com/-WIdTJyiT4Vo/WkZRAh80Z1I/AAAAAAAACMo/VC-XARZpjlI5OyvQxRTzXsW4U_guT9_7gCLcBGAs/s1600/ACITH%2Bpix%2B2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1067" data-original-width="1600" height="425" src="https://1.bp.blogspot.com/-WIdTJyiT4Vo/WkZRAh80Z1I/AAAAAAAACMo/VC-XARZpjlI5OyvQxRTzXsW4U_guT9_7gCLcBGAs/s640/ACITH%2Bpix%2B2.jpg" width="640" /></a></div>
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APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com1tag:blogger.com,1999:blog-3709048734927009455.post-23727392305886678732017-12-04T05:49:00.000-08:002017-12-04T05:49:01.885-08:00DR. BEL MOLOKWU LAUNCHES NEW BOOK ON ADVERTISING<span style="background-color: white; color: rgba(0, 0, 0, 0.701961); font-family: "Source Sans Pro", Helvetica, Arial, sans-serif, "Hiragino Kaku Gothic Pro", Meiryo, "Hiragino Sans GB W3", "Noto Naskh Arabic", "Droid Arabic Naskh", "Geeza Pro", "Simplified Arabic", "Noto Sans Thai", Thonburi, Dokchampa, "Droid Sans Thai", "Droid Sans Fallback", -apple-system, ".SFNSDisplay-Regular", "Heiti SC", "Microsoft Yahei", "Segoe UI"; font-size: 15px; white-space: pre-wrap;">On Thursday, November 16, a book written by Dr. Josef Bel Molokwu, Senior Fellow and member of the Management team at the School of Media and Communication, SMC, was presented to the public at the NAN Media Centre, National Theatre Annexe, Iganmu, Lagos.
The 472 page book titled “A Trilogy of Advertising: The Profession, The Practice, The Philosophy”, was launched under the auspices of the Advertising Practitioners Council of Nigeria, APCON. Dr Bel Molokwu was former Registrar/Chief Executive of the Advertising Practitioners Council of Nigeria – APCON from 1994 – 2005.
The launch which was chaired by former Chairman of APCON and Chairman of Reckitt Benckiser Nigeria, Chief Olu Falomo had in attendance prominent and eminent practitioners in the Nigerian advertising space including the Current APCON Chairman and CEO, Alhaji Garba Bello Kankarofi among others.</span><br />
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<a href="https://1.bp.blogspot.com/-ydGQyGDHkYg/WiVSMKV2LGI/AAAAAAAACLM/pWrQhPWdXY8lpRi731Z5308bTkjeLfh6QCLcBGAs/s1600/Picture1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1044" data-original-width="750" height="640" src="https://1.bp.blogspot.com/-ydGQyGDHkYg/WiVSMKV2LGI/AAAAAAAACLM/pWrQhPWdXY8lpRi731Z5308bTkjeLfh6QCLcBGAs/s640/Picture1.jpg" width="459" /></a></div>
<span style="background-color: white; color: rgba(0, 0, 0, 0.701961); font-family: "Source Sans Pro", Helvetica, Arial, sans-serif, "Hiragino Kaku Gothic Pro", Meiryo, "Hiragino Sans GB W3", "Noto Naskh Arabic", "Droid Arabic Naskh", "Geeza Pro", "Simplified Arabic", "Noto Sans Thai", Thonburi, Dokchampa, "Droid Sans Thai", "Droid Sans Fallback", -apple-system, ".SFNSDisplay-Regular", "Heiti SC", "Microsoft Yahei", "Segoe UI"; font-size: 15px; white-space: pre-wrap;"><br /></span>
<span style="background-color: white; color: rgba(0, 0, 0, 0.701961); font-family: "Source Sans Pro", Helvetica, Arial, sans-serif, "Hiragino Kaku Gothic Pro", Meiryo, "Hiragino Sans GB W3", "Noto Naskh Arabic", "Droid Arabic Naskh", "Geeza Pro", "Simplified Arabic", "Noto Sans Thai", Thonburi, Dokchampa, "Droid Sans Thai", "Droid Sans Fallback", -apple-system, ".SFNSDisplay-Regular", "Heiti SC", "Microsoft Yahei", "Segoe UI"; font-size: 15px; white-space: pre-wrap;"><br /></span>APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-5637798922002425912017-10-31T01:01:00.000-07:002017-10-31T01:01:31.612-07:00 The Development of the Advertising Industry and Regulatory System in Nigeria and West Africa<div class="MsoNormal" style="text-align: justify;">
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<b><span lang="EN-US"><span style="font-family: Verdana, sans-serif;">The
Development of the Advertising Industry and Regulatory System in Nigeria and
West Africa<o:p></o:p></span></span></b></div>
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<span style="font-family: Verdana, sans-serif;"><b><span lang="EN-US">APPROACHES TO
ADVERTISING REGULATION</span></b><span lang="EN-US"><o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">There are basically two
approaches to advertising regulation around the world, namely, self-regulation
and statutory regulation. Many of the developed countries practise
predominantly, the self-regulatory approach, a system that relies on
independent and voluntary trade and professional associations. These are
associations of practitioners who undertake to regulate themselves through
codes of conduct to which they voluntarily subscribe. They choose and commit
themselves to behave responsibly because they appreciate that it is in their
interest, ultimately, to do so. They
also realize that in so doing, they make it unnecessary for government to
intervene in the practice by enacting legislation that often tend to be high
handed and inimical to business.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">Typically, the code of
conduct, which is the bedrock of advertising self-regulation, seeks to achieve
one result, namely, ‘a high standard of consumer protection based on the
premises that advertising should be legal, decent, honest and truthful’
(European Advertising Standards Alliance Summit, June 25, 2004). <o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">Incidentally, some West
African Countries, such as the republic of Ghana practice self-regulatory
functions of Advertising through the Advertisers Association of Ghana very
similar to what is obtainable in European Advertising Standards Alliance.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">The alternative approach to
advertising regulation is statutory regulation. It relies on legislations and
regulations enacted by the government and its agencies which are established to
enforce the legislations and regulations.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">Though the best standard of
consumer protection may never be achieved through legislation, it provides the
essential legal backup to make self-regulation effective, and particularly to
deal with those who have chosen the path of lawlessness and irresponsible
conduct.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">Many ECOWAS countries,
including Nigeria, adopt a hybrid of the self-regulatory and statutory
mechanisms.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">Prior to the establishment
of the Advertising Practitioners Council of Nigeria (APCON) by Act Number 55 of
1988, the Association of Advertising Practitioners in Nigeria (AAPN now AAAN)
had assumed the responsibility of regulating advertising practice in Nigeria by
drawing up and enforcing among its members, a code of conduct for the practice
of advertising. Being a voluntary
association without a statutory authority, the AAPN was not in a position to
enforce its code on those who do not belong to the association or who have not
subscribed to the code.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">There were, at the time,
other organizations, individuals and associations whose interests in
advertising were in conflict with those of the AAPN, who also sought, under
various guises, to regulate or resist the regulation of the practice of
advertising in the country. The
emergence of APCON was, to a large extent, meant to harmonize all possible
conflicts in the regulation of advertising in Nigeria. <o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">Today, all of these
organizations and individuals are organized into various self-regulatory
associations for the purpose of maintaining professional cohesion and
discipline. They all come under the
regulatory umbrella of APCON in which council they have representatives.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;"> <b>THE
FRAMEWORK FOR ADVERTISING REGULATION IN NIGERIA<o:p></o:p></b></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;"> The framework for the regulation of
advertising in Nigeria is built on the Advertising Practitioners (Registration,
etc) Act Number 55 of 1988 and the amendment Act Number 93 of 1992, which
established the Advertising Practitioners Council of Nigeria (APCON) and its
statutory organ, the Advertising Standards Panel. These laws give APCON the power to regulate advertising
in Nigeria in all its aspects and ramifications while a subsequent amendment of
the Acts provides for the collaboration with the Federal Ministry of Health, on
the regulation of advertisements for food, drugs and cosmetics.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;"> The laws provide for the
representation of the key stakeholders in advertising in the governing council
of APCON, namely, advertising agencies
(AAAN & OAAN) advertisers (ADVAN), broadcast media organizations (BON),
print media organizations (NPAN), the federal ministry of information and
tertiary institutions of learning offering advertising related courses. The
policies and procedures for the regulation of advertising in Nigeria are
therefore consensus decisions of the advertising stakeholders operating through
the APCON governing council and guided by the enabling laws. <o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">The regulatory policies and
procedures rest on three platforms, namely:<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif;"><span lang="EN-US">i.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US">Registration
of practitioners as prerequisite for engagement in advertising practice<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif;"><span lang="EN-US">ii.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US">Formulation
and enforcement of a code of advertising practice which defines the principles
on which good advertising is based<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif;"><span lang="EN-US">iii.<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US">Operations
of organ for the enforcement of advertising standards and professional
discipline.<o:p></o:p></span></span></div>
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<br /></div>
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<b><u><span lang="EN-US"><span style="font-family: Verdana, sans-serif;">Registration (Licensing) of Advertising Practitioners<o:p></o:p></span></span></u></b></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">Regulation of advertising
practice begins with the registration of advertising practitioners. This is meant to ensure that only those who
have acquired the requisite knowledge and skill and are therefore in a position
to conduct themselves professionally, are licensed to practice. The formal induction of the registered practitioners,
which is the final stage of the registration process, is intended to make the
practitioners commit themselves to and be bound by the code of advertising
practice through the swearing of the oath of practice. It also makes them subject to the
disciplinary procedures of the council.
Nobody who is not registered by APCON as an advertising practitioner is
permitted by law to practise advertising in Nigeria in any form. The law
provides for a fine or jail term or both fine and jail term for any person who
engages in advertising for gain, without being registered by APCON.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">A Register of Advertising
Practitioners which contains the names and particulars of duly registered and
bonafide practitioners is published by APCON from time to time, for the guidance
of those wishing to engage the services of advertising practitioners. Copies of the Register can be obtained at any
APCON office.<o:p></o:p></span></span></div>
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<b><u><span lang="EN-US"><span style="font-family: Verdana, sans-serif;">The Code of Advertising Practice<o:p></o:p></span></span></u></b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">On the other hand, the Code
of Advertising Practice specifies the rules and regulations which guide the
production and exposure of advertisements in Nigeria and the professional
conduct of practitioners. Underlying the
detailed regulations on general and specific forms of advertisements is the requirement
for advertisements to be truthful and honest, decent, legal, fair in
competition, respectful of the culture and social morality of the environment
where they are exposed and do not mislead the consumers in making their choices
of products and services or endanger their wellbeing.<o:p></o:p></span></span></div>
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<br /></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">Advertising Practitioners
are expected to familiarize themselves with the provisions of the Code and
ensure that every advertisement conceived, produced or exposed by them comply
with the applicable provisions of the Code.
Copies of the Code of Advertising Practice in Nigeria are given to all
practitioners during their induction.
They are also available for purchase at all APCON offices.<o:p></o:p></span></span></div>
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<br /></div>
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<b><u><span lang="EN-US"><span style="font-family: Verdana, sans-serif;">Enforcement Organs<o:p></o:p></span></span></u></b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">Act number 93 of 1992
provides for the establishment of the Advertising Standards Panel (ASP) which
is charged with the responsibility to vet advertisements (in order to ensure
that they fulfill the provisions of the
Code of Advertising Practice) and give approval for their exposure in the
public media. By the provisions of this
Act, no advertisement which did not receive the approval of the ASP is
authorized to be exposed in Nigeria.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">APCON will sanction any
advertisements for all categories of products and services except obituaries
and public service announcements which are found to be in breach of the Code of
Advertising Practice, or exposed in any media without a certificate of approval
issued by the ASP.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">The Registrar of APCON,
together with his staff, has the responsibility to monitor and identify
advertisements which are exposed without the approval of the ASP and enforce
the provisions of the law as they affect such (illegal) advertisements. Such enforcement will involve the removal or
stoppage or causing to be removed or stopped, such illegal advertisements and
the payment of appropriate fine by the person involved. The Council may also initiate disciplinary
measures at the Advertising Practitioners Investigating Panel (APIP) and the
Advertising Practitioners Disciplinary Committee (APDC) against the errant
advertising practitioner, or a legal action (criminal prosecution) if the
person involved in the exposure of the advertisement is not a registered
advertising practitioner. The APDC or
the High Court, as the case may be, will determine the extent of culpability of
the errant or illegal practitioner and impose appropriate penalties. The APDC may impose fines, reprimand the
practitioner, suspend him from practice or withdraw his registration while the
court may sentence one who is guilty of illegal practice to jail term or fine
or both jail and fine.<o:p></o:p></span></span></div>
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<br /></div>
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<b><u><span lang="EN-US"><span style="font-family: Verdana, sans-serif;">CONCLUSION<o:p></o:p></span></span></u></b></div>
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<br /></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif;">Both approaches have worked
very well for West African Countries, although the statutory related function
being practiced in Nigeria is a paradigm shift from commonly practiced
self-regulation. Some African countries are seriously considering importing the
statutory regulatory approach from Nigeria because of its dispassionate modus
operandi in the advertising industry.<o:p></o:p></span></span></div>
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APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-49717988088568828132017-08-23T01:26:00.001-07:002017-08-23T05:09:26.661-07:00Industry News: 3rd INTERNATIONAL DIGITAL BROADCASTING SUMMIT | August 22-23, 2017<h1 class="name post-title entry-title" style="background-color: white; border: 0px none; box-sizing: border-box; color: #333333; font-family: BebasNeueRegular, arial, Georgia, serif; font-size: 28px; font-weight: normal; list-style: none; margin: 0px 0px 10px; outline: none; padding: 0px;">
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The General Manager of Lagos Television, LTV, and South West Chairman of Broadcasting Organisations of Nigeria, BON, Mrs. Funke Moore on Thursday disclosed that the 3rd International Summit on Digital Broadcasting in Nigeria has been scheduled to hold in Lagos between August 22 and 23, 2017 at Federal Palace Hotel, Victoria Island.</div>
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Addressing a Press Conference ahead of the event, Moore revealed that the seamless transition from the analogue broadcasting to Digital Switch Over, DSO, will top discussions at the summit.</div>
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According to her, the theme of the event, “The Future of Nigeria’s Digital Broadcasting Ecosystem: Technology, Content, Platforms, and Devices”, will provide broadcasters – Television and Radio, as well as other industry stakeholders in Nigeria – the crucial information and industry knowledge, opportunities and challenges to be faced by professionals in the evolving digital age especially in Nigeria.</div>
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“For the successful Digital Switch-Over (DSO) in Nigeria, the current Terrestrial Free to Air licenses for both private and public (institutions) will be the first switch to digital before other channels come on board. It is therefore important that current operators be well informed and educated to complement the efforts of National Broadcasting Commission (NBC) on its DSO roadmap”, she explained.</div>
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Moore expressed the belief that at the end of the summit the broadcast industry would be fully equipped to actualize the DSO project.</div>
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The summit will feature renowned local and international speakers and resource persons who will showcase global best practices and share experiences, whilst outlining practical strategies and plan modalities to enable the broadcast media industry to achieve the best outcome from digital broadcasting</div>
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APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-47001544234117149902017-08-23T01:05:00.000-07:002017-08-23T01:05:19.509-07:002017 ABUJA ADVERTISING EXHIBITION<div class="separator" style="clear: both; text-align: center;">
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<br />APCONhttp://www.blogger.com/profile/07352370841889196977noreply@blogger.com0tag:blogger.com,1999:blog-3709048734927009455.post-6298603454480994152017-07-31T02:20:00.000-07:002017-07-31T02:20:06.380-07:00INDUSTRY UPDATE: National Stakeholders Conference on Public Service Delivery<div class="separator" style="clear: both; text-align: center;">
<span style="background-color: white; font-family: Helvetica, sans-serif; font-size: 10pt;">National Stakeholders
Conference on Public Service Delivery in Nigeria. themed: </span><b id="m_-893168372868710521yui_3_16_0_ym19_1_1501248848456_133930" style="background-color: white; font-family: Helvetica, sans-serif; font-size: 10pt;">Building
Government Capabilities for Service Delivery: <i id="m_-893168372868710521yui_3_16_0_ym19_1_1501248848456_188672">Implementing
Performance</i></b><span style="background-color: white; font-family: Helvetica, sans-serif; font-size: 10pt;">, held @ Arewa House Kaduna, July 11 - 14, 2017. (Left
to Right: Mr. Ahmed Yelwa, Ms. Nor, Comfort Maryam, Mr. Ralph Anyach Ms. Martha
Onyebuchi and Mr. Salisu Dawaki)</span><a href="https://2.bp.blogspot.com/-m09JwvZ23FY/WX72GHbhbKI/AAAAAAAACG4/BxoWhOJLzxc1bEC8Gisd93bLk6weXXrUgCLcBGAs/s1600/003.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1154" data-original-width="1600" height="459" src="https://2.bp.blogspot.com/-m09JwvZ23FY/WX72GHbhbKI/AAAAAAAACG4/BxoWhOJLzxc1bEC8Gisd93bLk6weXXrUgCLcBGAs/s640/003.jpg" width="640" /></a></div>
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