Effective Management of Out-of Home Business | August 13 &14, 2014

MEDIA STATEMENT – by the Press Secretary to the Hon. Minister of Information

The attention of the Honourable Minister of Information, Mr. Labaran Maku has been drawn to a publication in the Daily Trust of 28th May, 2014 with the caption “Maku hails new APCON leadership”.

The report claims that the persons who visited the Honourable Minister of Information were holding their first official meeting as the leadership of the Advertising Practitioners Council of Nigeria (APCON), at the Radio House, Abuja.  Yet in the same report, it was stated that the Council had not been inaugurated.  On what basis could they have held their first official meeting with the Minister?

Therefore the Minister wishes to clarify that his meeting with the visitors where they raised a number of issues was private and not in their official capacity as the leadership of APCON. The Council has yet to be inaugurated.

The general public is hereby advised to disregard the report in its entirety as no any iota of truth is contained in the publication.

JOSEPH MUTAH

Press Secretary to the Hon. Minister

FRCN VISITS APCON

The Federal Radio Corporation of Nigeria (FRCN) has solicited the support of the Advertising Practitioners Council of Nigeria (APCON) in upgrading the skills of its marketing staff, so as to sustain the status of the station as the best broadcast organisation in Africa.

The Director Marketing of the Corporation, Mrs Vera Oshokoya made the appeal when she paid a courtesy visit on APCON in Lagos recently and used the opportunity to introduce the staff of FRCN marketing directorate. Mrs Oshokoya pledged her team’s commitment to upholding the professional ethics of advertising and complying with the regulations on registration as practitioners and pre-exposure approval of advertisements.

Responding, the Registrar of the Council, Alhaji Garba Bello Kankarofi, urged employers to motivate and empower their staff as this would make them more productive and disciplined in their duties. He further stated that the success of any organisation in the present business environment depends on its focus on training and development of its workforce as this will enable them acquire the necessary knowledge, skills and attitude needed to operate efficiently and effectively in the ever-changing environment.

The Registrar/CEO urged marketers to effectively promote the standards and ethics of the profession in order not to tarnish the image of their organisations.

THREE APCON ZONAL OFFICES RELOCATE

The Advertising Practitioners Council of Nigeria, APCON has acquired new offices in Abuja, Enugu and Onitsha to which it has relocated its operations in the area.

The relocation is in line with efforts to reposition the Council for better and more accessible service delivery as well as to optimise its potentials towards achieving goal-oriented results.

The new Onitsha office which serves Anambra and Imo states is located at No.87 Upper New Market Road, Onitsha, Anambra State. The new Enugu office is located at No.3A Ezzikwo Street, Independence layout Enugu and serves Enugu and Ebony States. While Abuja Zonal Office relocates from No.26 Ajose Adeogun Street, Utako to plot 467, Joseph Adetoro Street, Utako district.