One of the founding fathers of Advertising and a one-time
chairman of Advertising Practitioners Council of Nigeria, APCON, Chris
Doghudje, frpa, launched a book on
advertising for practitioners entitled, ‘Beacons For Advertising Practitioners’
at the News Agency of Nigeria (NAN) Media Centre on Tuesday 30th
April, 2019.
Sir Steve Omojafor, frpa,
a senior fellow of the profession and Chairman of STB McCann Lagos, chaired the
launch. In attendance were prominent practitioners in the Nigerian advertising
space like the Chairman of Servewell Limited, Mr. Ayo Owoborode; The Chairman
of Macsells Limited, Mr. Mac Obviagele; Former Registrar of APCON, Dr.
Josef-Bel Molokwu; Mr. Dele Adetiba; Chairman, MediaReach OMD, Mr. Tolu
Ogunkoya; CEO of SO&U, Udeme Ufot; MD/CEO of
Ladybird Limited, Bunmi Oke; President of Outdoor Advertising Association of
Nigeria, Mr. Tunde Adedoyin; President of Association of Advertising Agencies
of Nigeria and Managing Director of DDB Lagos, Mr. Ikechi Odigbo; Mr. Sola Akinsiki
of KOK Visibility among others.
Kelechi Nwosu, a former president of Association of Advertising
Agencies of Nigeria (AAAN) and Managing Director of TBWA/Concept reviewed the
book and described it as a timeless piece.
In her welcome address, APCON’s Acting Registrar, Mrs. Ijedi
Iyoha said the book underscores the importance of professional books in the
practice of Advertising. She added that Doghudje should be commended for
putting in marble his knowledge and experience in a book for posterity.
Chris Doghudje is a retired managing director of Lintas Limited,
Lagos, Nigeria’s most foremost advertising agency.
He started his advertising career in July 1967. Since 1974,
Doghudje has been a regular speaker at advertising and sales promotion courses
of the Nigerian Institute of Management (NIM).
From 2007-2010, Doghudje was the chairman of the Advertising
Practitioners Council of Nigeria (APCON).
His work include editorship of ‘How to get the Best Results from
an Advertising Agency’, others are over one hundred papers presented at
advertising seminars and workshops as well as articles on advertising in both
local and international magazines and newspapers.
