Professional Diploma in Advertising
PROFESSIONAL DIPLOMA IN ADVERTISING
Candidates who desire to enrol in this programme must possess a Degree or Higher National Diploma in any discipline. All candidates are to enrol initially in part one and progress to parts two and three.
A Candidate whose degree or HND is in advertising, mass communications, marketing or graphics arts will be exempted from courses they have passed on the presentation of original and valid academic transcripts from the awarding institution.
Successful completion of this programme qualifies the candidate for the APCON Professional Diploma in Advertising, required for registration as associate member of the advertising profession.
(i) Courses in the Programme:
Part I
PDA 101 Introduction to Mass Communication
PDA 102 Principles of Marketing
PDA 103 Principles of Advertising
PDA 104 Principles of Public Relations
PDA 105 Advertising Law and Ethics
Part II
PDA 201 Consumer Behaviour
PDA 202 Advertising Copy, Layout and Production Techniques
PDA 203 ICT in Advertising
PDA 204 Research Methodology
PDA 205 Quantitative Analysis
Part III
PDA 301 Advertising Agency Management & Organisation
PDA 302 Campaign Planning & Execution
PDA 303 Media Management
PDA 304 Integrated Marketing Communication
PDA 305 Project
MODIFIED EXECUTIVE PROFESSIONAL EXAMINATION (MEPE):
This Program is open to only persons holding the positions of Chief Executive Officers of reputable advertising organisations. Advertising agencies, outdoor advertising companies and media independents, marketing directors of advertiser organisations and heads of advertising or commercial departments of reputable media organisations. They must have not less than eight years advertising experience and in addition possess a minimum of a university degree or HND in disciplines other than Advertising, Mass Communication, Marketing, Graphic Arts
Candidates who seek registration in this scheme are required to participate in a mandatory two day training course and pass a one-off examination conducted immediately after.
Successful candidates will be invited to apply for consideration as associate member.