About Us

OUR VISION:

To promote responsible and ethical advertising practice, acting as the conscience of society and watchdog for the consumers; whilst managing the needs and interests of the stakeholders in Nigeria’s Advertising Industry.

OUR MISSION:

·      Advertising Self-regulation: Encouraging responsible practice and the acceptance of
  advertising self-regulation.

·      Professional development: refocusing professional development through world-class
  education and training for the marketing communications industry of tomorrow.

·      Industry forum: providing a forum to debate emerging professional practice/social issues and  
  their consequences in a fast-changing Nigerian environment.

·      Advocacy: speaking for and advancing the freedom of commercial speech and consumer
  choice.

·      Value of advertising: promoting the critical role and benefits of advertising as the vital force
  behind all healthy economies and the foundation of diverse, independent, affordable media in an
  open society.

MANDATE: 

The mandate of APCON as provided in the Act No. 55 of 1988 as revised by Act No. 93 of 1992 include:

• Determining who is an advertising practitioner
• Determining the standard of knowledge and skill required to be attained by persons seeking to become registered members of the advertising profession and reviewing those standards from time to time.
• Conducting relevant professional examinations and awarding certificates or diplomas to successful candidates
• Securing in accordance with the provisions of this Act, the establishment and maintenance a register of persons entitled to practice advertising in Nigeria and determining acceptable standards of all advertisements exposed in mass media in Nigeria.
• Regulating and controlling the practice of advertising in all its aspects and ramifications.
• Performing the other functions conferred on the Council by this Act.