APCON SEMINAR ON ADVERTISING DEVELOPMENT AND EXECUTION | MARCH 26 - 27, 2014

APCON DECEMBER 2013 PROFESSIONAL EXAMINATIONS TIMETABLE

DECEMBER 2013 PROFESSIONAL EXAMINATIONS  TIME – TABLE

DATE	MORNING PAPERS  (9.00 am – 12.00 Noon)	AFTERNOON PAPERS  (1.00 pm – 4.00 pm)
Monday 02/12/2013	PDA 203   -     Information Comm. Technology (ICT)	PDA 104   -      Principles of Public Relations
Tuesday 03/12/2013	PDA 101  -    Introduction to Mass Communication PDA 301   -     Advertising Agency Management &  Organisation	PDA 202 - Advertising Copy, Layout & Production Tech.
Wednesday 04/12/2013	PDA 201    -     Consumer Behavioural Studies	PDA 102   -     Principles of Marketing PDA 302   -     Campaign Planning & Execution
Thursdays 05/12/2013	PDA 103    -    Principles of Advertising PDA 303    -     Media Management	PDA 205    -    Quantitative Analysis
Friday 06/12/2013	PDA 204    -    Research Methodology	PDA 105    -   Advertising Law & Ethics PDA 304    -   Integrated Marketing Communication (IMC)

SUCCESS FACTORS IN OUT-OF-HOME ADVERTISING | OCTOBER 30, 2013

MARKETING AND CREDIT CONTROL STRATEGIES IN BROADCAST ORGANISATIONS | OCTOBER 31 - NOVEMBER 1, 2013

Marketing and Credit Control Strategies in Broadcast Organisations

Workshop Objectives: 

To provide a platform for peer-review among marketing and Credit Control managers in broadcast organizations; to evolve mechanisms for collaboration against media debts and for generating reliable media/audience data.

Scope

• ·        Future of broadcast Advertising
• ·        Methodology for generating reliable media data
• ·        Collaborative approach to media debt resolution
• ·        Regulatory and compliance issues in broadcast of commercials
• ·        Syndicate discussions and presentations

CREATIVITY IN MARKETING COMMUNICATIONS | September 11 & 12, 2013

PUBLIC COMMUNICATION MANAGEMENT - OCT. 9 - 10, 2013

DIGITAL MEDIA MARKETING ... July 10 & 11, 2013