APCON Inducts New Members

The Registrar/ Chief Executive, APCON, Dr. Olalekan Fadolapo, administering the Oath of Advertising Practice during the induction Ceremony of the new members on the 10th September, 2020, held at APCON office, Enugu.

NEW APCON BOSS ASSUMES OFFICE

The new Registrar/CEO of Advertising Practitioners Council of Nigeria (APCON) Dr. Olalekan Olumuyiwa Fadolapo has formally taken over on Tuesday, 1st of September as the 4th substantive Registrar of the Apex Regulatory Body.
The brief handover ceremony which was presided by the Acting Registrar, Mrs Ijedi Iyoha was held in the conference room at APCON House, Lagos. While handing over, Iyoha urged staff to support and cooperate with the new Registrar in his drive to take the organisation to greater heights.
Dr. Fadolapo who was received by top Management and staff of the Council expressed gratitude to God and to the Federal Government for the confidence reposed in him to serve the nation in that capacity, pledging to build on the successes and achievements of his predecessors in realising the organisation’s mandate.
He said the remarkable stewardship and achievements of his predecessors were possible as a result of the harmonious working relationship that existed within the high level management and staff, adding that there was the need to build on these achievements. He therefore, solicited new ideas and suggestions from staff aimed at making things work seamlessly and also urged them to brace up for hard work.
Dr. Olalekan Fadolapo who hails from Esie in Irepodun Local Government Area of Kwara State was born in Lagos.

He attended Birch Freeman High School, Surulere, Lagos for his O’Levels. He proceeded to Ogun State University for his first degree in Economics. Dr. Fadolapo holds three (3) Master degrees, MSc in Marketing, Master in Business Administration (MBA), and Master in Legal Studies (MILS) from Babcock University, Ilisan, Ogun State, the Federal University of Technology, Akure, Ondo State and Lagos State University, Ojo, Lagos State respectively.
He also holds a PhD Degree in Marketing with specialization in Marketing Communications from the Babcock University, Illisan Remo, Ogun State.

Dr. Fadolapo is a Registered Advertising Practitioner, a Chartered Accountant and a Fellow of ICAN. He was a member of the immediate past Governing Council of APCON and also served in several capacities within the Council and other Advertising Industry Fora.

APCON Concludes Training, Inducts 16 Practitioners, Charges them on Code of Conduct.

The Registrar, Advertising Practitioners Council of Nigeria (APCON), Mrs Ijedi Iyoha has charged new inductees to be ethically sensitive, and observant of the code of conduct, as ambassadors of Advertising Profession.

Mrs Ijedi stated this during the upgrading and induction of new Practitioners at Abuja on Thursday, September 19, 2019.

“I charge you inductees to be Practitioners with respect for ethics in the Advertising macrocosm.

Having been inducted today, it is the greatest desire of the Advertising Practitioners Council of Nigeria (APCON), to see you all practise lawfully in order to add value to the industry and the Nigerian Economy at large”, she said

Speaking, the Deputy Director, Registration, Career Matters and Corporate Licencing, Mr. Joe Onuorah, stressed that Advertising in Nigeria is a profession governed by laws, and practitioners must try to adhere to the rules and regulations.

“The ceremony is inaugurating you into the profession and you are required to familiarize yourselves with the Code of Advertising Practice to ensure that Advertisements are vetted.

“As you join the profession, ensure that any advertisement you are part of creating, receives clearance to avoid sanctions. From today, you are obliged to pay your practice fee to be listed in the practitioners’ register,” he said.

He noted that as practitioners, they are ambassadors and are expected to proudly represent the Advertising profession, to be able to stand at par with members of other professions.

“Please do this and help us build the Advertising Profession going forward. Your Oath of Practice is a commitment to practice Advertising professionally. Please be faithful to the oath you have sworn to" Mr Onuorah advised.

The induction was part of a training programme which started on the 18th of September with participants cutting across public and private sectors of the marketing communications industry.

The training themed “Corporate Identity Design and Management” was tailored to equip corporate and brand communication professionals with current knowledge and skills needed to create, communicate and manage a consistent positive identity and perception for their organisations

APCON trains practitioners in Identity design

The Advertising Practitioners Council of Nigeria has announced plans to host a two-day training seminar for marketing communications practitioners to keep them abreast of corporate and brand communications challenges in contemporary business environment.

It said the training would focus on corporate identity and management.

“The training is organised in line with APCON’s professional development initiative to offer learning and mentoring experience to industry players,” the council said in a statement.

According to APCON, participants in the upcoming training are drawn from across the public and private sectors of the marketing communications industry.

It added that the two-day programme scheduled to take place in Abuja in September would feature several sessions with experienced resource persons discussing topics such as ‘Steps in Designing Effective Corporate Identity’; Identity Design and Management: Laws and Regulations,’ ‘Corporate Communications: Tactics and Strategies for Corporate Image Management’ and ‘The Role of Traditional and New Media in Corporate Identity Management.’

“The training is designed to equip corporate and brand communications professionals with current knowledge and skills needed to create, communicate and manage a consistent positive identity and perception for their organisations,” the body noted.

It added that the programme enjoyed the endorsement and partnership of some of the leading Nigerian corporate and private brands.

APCON Condemnation of Repulsive and indecent Mobile Advertisement

APCON Condemnation of Repulsive and indecent Mobile Advertisement

Press Release

The Advertising Practitioners Council of Nigeria (APCON) has noted with disgust, a repulsive viral video of semi-nude ladies in a see-through mobile advertisement truck circulating on social media. The offensive mobile advertisement for a yet-to-be identified product or service was supposedly exposed and driven along Lekki-Epe Expressway in Lagos.

APCON strongly condemns the advertisement which is grossly indecent, disrespectful to Nigeria’s culture and prepared with little or no sense of social responsibility. It violates the common principles of decency promoted in the Code of ethics of advertising practice and unnecessarily exploited and depicted unwholesome sexual behaviours.

We have activated all necessary measures to ascertain the persons or advertising agency or agencies or organisations behind the act and shall be working with other relevant government agencies and advertising stakeholders to ensure that the rule of law is applied and to further ensure that such and similar abhorrent forms of advertisements are avoided in future.

APCON is committed to ensure that all advertisement in Nigeria or directed at the Nigerian market shall be legal, decent, honest, truthful, respectful and mindful of Nigeria’s culture, constitutional tenets and relevant lawful enactments as well as having a high sense of social responsibility.

Signed

Mrs. Ijedi Iyoha, rpa
Ag. Registrar/Chief Executive Officer

Ensure quality contents in advertisements, APCON charges new inductees

 The acting Registrar, Advertising Practitioners Council of Nigeria (APCON), Mrs. Ijedi Iyoha has charged newly inducted practitioners to uphold the tenets of the advertising profession at all times.

Iyoha gave this charge at the induction of 50 new advertising practitioners and eight associate members who were upgraded as full members of the council, recently.

Among the inductees, is Head Media and Public Relations Unit, Caleb University, Imota, Lagos, Elvis Otobo.

The acting registrar also tasked the certified advertisers to contribute their quota in promoting the principles and standards of advertising in Nigeria by ensuring quality content.

She admonished the inductees to abide by the rules and regulations as stated in the code of advertising and work with the council to improve advertising in Nigeria in line with global standards.

At the induction training session, the facilitators, Seni Adetu, founder/group chief executive, Algorithm Media and Steve Babaeko, chief operating officer, X3M Media canvassed the need for APCON to sanitize advertising on social media.

The facilitators said this was necessary because it has become a trend for people to record anything as advert or jingle and post it without vetting, adding that majority of such posts breach advertising laws as people lay claims to unverifiable outcomes.

“Many companies now use influencers on social media to launch or promote their goods and services without due process. Many of these influencers do not know the rules governing advertising. There have being several cases of violation,” they said.

The Launch of the Book – Beacons for Advertising Practitioners authored by Chris Doghudje, frpa

One of the founding fathers of Advertising and a one-time chairman of Advertising Practitioners Council of Nigeria, APCON, Chris Doghudje, frpa, launched a book on advertising for practitioners entitled, ‘Beacons For Advertising Practitioners’ at the News Agency of Nigeria (NAN) Media Centre on Tuesday 30^th April, 2019.

Sir Steve Omojafor, frpa, a senior fellow of the profession and Chairman of STB McCann Lagos, chaired the launch. In attendance were prominent practitioners in the Nigerian advertising space like the Chairman of Servewell Limited, Mr. Ayo Owoborode; The Chairman of Macsells Limited, Mr. Mac Obviagele; Former Registrar of APCON, Dr. Josef-Bel Molokwu; Mr. Dele Adetiba; Chairman, MediaReach OMD, Mr. Tolu Ogunkoya; CEO of SO&U, Udeme Ufot; MD/CEO of Ladybird Limited, Bunmi Oke; President of Outdoor Advertising Association of Nigeria, Mr. Tunde Adedoyin; President of Association of Advertising Agencies of Nigeria and Managing Director of DDB Lagos, Mr. Ikechi Odigbo; Mr. Sola Akinsiki of KOK Visibility among others.

Kelechi Nwosu, a former president of Association of Advertising Agencies of Nigeria (AAAN) and Managing Director of TBWA/Concept reviewed the book and described it as a timeless piece.

In her welcome address, APCON’s Acting Registrar, Mrs. Ijedi Iyoha said the book underscores the importance of professional books in the practice of Advertising. She added that Doghudje should be commended for putting in marble his knowledge and experience in a book for posterity.

Chris Doghudje is a retired managing director of Lintas Limited, Lagos, Nigeria’s most foremost advertising agency.

He started his advertising career in July 1967. Since 1974, Doghudje has been a regular speaker at advertising and sales promotion courses of the Nigerian Institute of Management (NIM).

From 2007-2010, Doghudje was the chairman of the Advertising Practitioners Council of Nigeria (APCON).

His work include editorship of ‘How to get the Best Results from an Advertising Agency’, others are over one hundred papers presented at advertising seminars and workshops as well as articles on advertising in both local and international magazines and newspapers.