Monday, 14 April 2014

Illegal Advertising Practice: APCON Begins Crackdown on Offenders


Press Release

Illegal Advertising Practice:
APCON Begins Crackdown on Offenders
                                   
After several sensitization visits to advertising establishments and warning notices to illegal persons in advertising practice, the Advertising Practitioners Council of Nigeria has commenced the arrest and prosecution of offenders.

The crackdown on illegal practice which resumed last week took the enforcement team of APCON to advertising agencies and media organizations identified as employing unlicensed persons. The offenders have been invited for questioning by the police.

Some of the illegal advertising persons being quizzed by the police include:
Mr. Manomahan Chandroth, Product manager, Samsung, Mr. Kayode Adunmadeyin, Marketing manager Radio Lagos, Omololu Omigbule, commercial manager, Top Radio and Yemi Egbebiyi, head of client service, Blue Seal Communication.  Others include Fifemayo Aiyesimaju, Strategy and Business Executive of DDB, Lagos and Akinola Salu, Marketing manager of Multi-Choice Nigeria and Kholeka Maringa, Head DSTV Media Sales.

Police investigation is the first step in the process of prosecution of illegal advertising persons.

Act 55 of 1988, empowers APCON to arrest and prosecute persons not registered by it to practice advertising in Nigeria.




Head, Planning, Research,
Corporate Affairs & Strategy
2/4/14


Tuesday, 19 November 2013

APCON DECEMBER 2013 PROFESSIONAL EXAMINATIONS TIMETABLE



DECEMBER 2013 PROFESSIONAL EXAMINATIONS  TIME – TABLE


DATE
MORNING PAPERS  (9.00 am – 12.00 Noon)

AFTERNOON PAPERS  (1.00 pm – 4.00 pm)

Monday 02/12/2013

PDA 203   -     Information Comm. Technology (ICT)



PDA 104   -      Principles of Public Relations


Tuesday
03/12/2013

PDA 101  -    Introduction to Mass Communication
PDA 301   -     Advertising Agency Management &  Organisation          


PDA 202 - Advertising Copy, Layout & Production Tech.


Wednesday
04/12/2013


PDA 201    -     Consumer Behavioural Studies

  
PDA 102   -     Principles of Marketing
PDA 302   -     Campaign Planning & Execution


Thursdays
05/12/2013

PDA 103    -    Principles of Advertising
PDA 303    -     Media Management


 PDA 205    -    Quantitative Analysis


Friday
06/12/2013


PDA 204    -    Research Methodology

PDA 105    -   Advertising Law & Ethics
PDA 304    -   Integrated Marketing Communication (IMC) 


Monday, 7 October 2013

SUCCESS FACTORS IN OUT-OF-HOME ADVERTISING | OCTOBER 30, 2013


MARKETING AND CREDIT CONTROL STRATEGIES IN BROADCAST ORGANISATIONS | OCTOBER 31 - NOVEMBER 1, 2013

Marketing and Credit Control Strategies in Broadcast Organisations


Workshop Objectives: 

To provide a platform for peer-review among marketing and Credit Control managers in broadcast organizations; to evolve mechanisms for collaboration against media debts and for generating reliable media/audience data.

Scope

  • ·        Future of broadcast Advertising
  • ·        Methodology for generating reliable media data
  • ·        Collaborative approach to media debt resolution
  • ·        Regulatory and compliance issues in broadcast of commercials
  • ·        Syndicate discussions and presentations