Wednesday, 5 November 2014

ANNOUNCEMENT: International workshop on Integrated Brand Promotions has been Postponed

28th October, 2014

Dear Sir,

Re: International Workshop on Integrated Brand Promotions

We regret to inform you that the above workshop, jointly organised by APCON, North Dakota State University, USA and Valuefronteira and scheduled for November 5 & 6, 2014 has been put on hold.

The resource team from the United States led by Prof. Charles Okigbo just notified us of challenges in travel plans arising from ‘strict conditions placed on State employees who are on government-provided health insurance’ and has proposed a postponement of the workshop to March 2015.

We have considered the option of proceeding with the workshop using the equally competent local resource team in view of the enormous commitments already made towards the workshop but we realise we would be under delivering on the unique value-proposition of the workshop.

Accordingly, we have decided to accept the proposal for a postponement and therefore plead for your understanding while we sincerely regret the inconvinience the postponement would cause you.

We hope you will not waver in your commitment to be part of this uniquely packaged workshop as we hope to use the opportunity of this postponement to optimise the value delivery of the workshop.

We thank you for your understanding. We will give you further detail of the new schedule of the workshop in due course.

Yours sincerely,

Alh. Garba Bello Kankarofi, frpa                Joe-Eugene Onuorah, rpa
Registrar/Chief Executive                         Local Cordinator

Friday, 18 July 2014

MEDIA STATEMENT – by the Press Secretary to the Hon. Minister of Information

The attention of the Honourable Minister of Information, Mr. Labaran Maku has been drawn to a publication in the Daily Trust of 28th May, 2014 with the caption “Maku hails new APCON leadership”.

The report claims that the persons who visited the Honourable Minister of Information were holding their first official meeting as the leadership of the Advertising Practitioners Council of Nigeria (APCON), at the Radio House, Abuja.  Yet in the same report, it was stated that the Council had not been inaugurated.  On what basis could they have held their first official meeting with the Minister?

Therefore the Minister wishes to clarify that his meeting with the visitors where they raised a number of issues was private and not in their official capacity as the leadership of APCON. The Council has yet to be inaugurated.

The general public is hereby advised to disregard the report in its entirety as no any iota of truth is contained in the publication.

Press Secretary to the Hon. Minister

Thursday, 17 July 2014


The Federal Radio Corporation of Nigeria (FRCN) has solicited the support of the Advertising Practitioners Council of Nigeria (APCON) in upgrading the skills of its marketing staff, so as to sustain the status of the station as the best broadcast organisation in Africa.

The Director Marketing of the Corporation, Mrs Vera Oshokoya made the appeal when she paid a courtesy visit on APCON in Lagos recently and used the opportunity to introduce the staff of FRCN marketing directorate. Mrs Oshokoya pledged her team’s commitment to upholding the professional ethics of advertising and complying with the regulations on registration as practitioners and pre-exposure approval of advertisements.

Responding, the Registrar of the Council, Alhaji Garba Bello Kankarofi, urged employers to motivate and empower their staff as this would make them more productive and disciplined in their duties. He further stated that the success of any organisation in the present business environment depends on its focus on training and development of its workforce as this will enable them acquire the necessary knowledge, skills and attitude needed to operate efficiently and effectively in the ever-changing environment.

The Registrar/CEO urged marketers to effectively promote the standards and ethics of the profession in order not to tarnish the image of their organisations.


The Advertising Practitioners Council of Nigeria, APCON has acquired new offices in Abuja, Enugu and Onitsha to which it has relocated its operations in the area.

The relocation is in line with efforts to reposition the Council for better and more accessible service delivery as well as to optimise its potentials towards achieving goal-oriented results.

The new Onitsha office which serves Anambra and Imo states is located at No.87 Upper New Market Road, Onitsha, Anambra State. The new Enugu office is located at No.3A Ezzikwo Street, Independence layout Enugu and serves Enugu and Ebony States. While Abuja Zonal Office relocates from No.26 Ajose Adeogun Street, Utako to plot 467, Joseph Adetoro Street, Utako district.

Thursday, 19 June 2014

LASAA on a courtesy visit to APCON (April 14, 2014)

Press Release

The Registrar/CEO of APCON, Alhaji Garba Bello Kankarofi played host to the Lagos State Signage and Advertising Agency (LASAA) The Managing Director, Mr. George Noah, led a team of the Agency’s Management on a courtesy visit to APCON house on Monday, April 14, 2014.

The MD, LASAA appreciated APCON’s swift response to their requests on registration status of persons seeking LASAA’s approval to operate outdoor advertising in Lagos. He took the opportunity to invite APCON to the International Outdoor Advertising Conference /Exhibition scheduled to take place in Lagos sometime in June. He said LASAA was taking a cue from similar events in the international Market such as Dubai to make the Outdoor Advertising Conference/Exhibition the first of its kind in Nigeria.
Mr. Noah explained that their visit was also to clarify its intention to collaborate with other state outdoor ad regulatory agencies to explore ways of resolving common challenges. He emphasized that the agency meant well and does not desire to operate a parrarel Advertising regulatory body or encourage a regime of high rates. He also sought the cooperation of APCON in the Outdoor Advertising Sector and collaboration in conducting an outdoor audience research to create data on outdoor advertising target audience that will give the sector a favourable competitive position in the advertising industry.
In response, Alh. Garba Bello Kankarofi informed LASAA of recent innovation at APCON and the switch to the online platform for individual and corporate registrations and vetting procedures which are designed to serve the industry better and more efficiently.
He encouraged LASAA to collaborate with other state signage and advertising agencies in Nigeria, to ensure a standardized process of obtaining necessary approvals to operate in the outdoor advertising sector.
He pledged APCON’s commitment to developing the sector and to support the upcoming conference/exhibition event by sending mails to all practitioners. Alh. Garba Bello Kankarofi invited LASAA to join APCON in the task of sensitizing the public on Advertising operations in Nigeria.
He gave his assurance that the Council will accommodate Mr. Noah’s recommendation on Outdoor advertising education in subsequent review of the Professional Examinations syllabus.

Traditional Medicine Stakeholders Forum held at the Media Centre, News Agency of Nigeria, Iganmu, Lagos on Thursday, March 20, 2014

Rapporteur’s Report/Communiqué

 A.     Background
1.     The forum was organized by the Advertising Practitioners Council of Nigeria, APCON, and the National Broadcasting Commission, NBC.  It has the objective of sensitizing stakeholders in the production and promotion of traditional medicine products and practices on prevailing regulations and to seek their active collaboration and compliance towards ensuring a wholesome communication environment in this sector.
2.     About 515 participants drawn from the various arms of the mass media, representatives of organizations which engage in production and marketing of trado-medicine products, officials of APCON, NBC and NAFDAC, and members of the public, attended the forum.
3.     The forum opened with a welcome address presented by the Chairman of APCON, Lolu Akinwunmi, in which he reiterated the purpose of the forum, appreciated the various stakeholders who responded to the invitation to participate in the forum and hoped that the engagement would usher in a new era of responsible communication of trado-medicine offerings.  He explained that government could have used stiff legislation to stop unhealthy trado-medicine communications, but it chose to engage with the practitioners to secure voluntary compliance to appropriate regulations by APCON, NBC and NAFDAC.
4.     In their goodwill messages, the Hon. Minister of Health, represented by Mr. Mashood Lawal, and the Hon. Minister of Information, represented by Mr. Emeka Mba, congratulated APCON and NBC for their well thought out initiative in seeking a collaborative solution to the disturbing pattern of promoting traditional medicine in the mass media which have tended to abuse public sensibilities and endanger the wellbeing of those who respond to those unwholesome communications.  They called on stakeholders to take a cue from the way orthodox medicines are communicated and endeavour to promote their products in scientific and peer group media, limiting their claims to scientifically verifiable attributes of the products.  They hoped the outcome of the forum would be embraced by the stakeholders.
5.     Presentations were made by the Director-General of National Broadcasting Commission, NBC, Mr. Emeka Mba  the Registrar/Chief Executive Officer of APCON, Alh. Garba Bello Kankarofi, and Deputy Director NAFDAC, Mrs. Phebean M. Odu in which they expressed dismay at the preponderant violations of the Codes of Practice which guide the production and exposure of advertisements and programmes relating to traditional medicine products and practices.  They proceeded to outline these regulations and to explain their implications for both sponsors of such advertisements and programmes as well as the mass media which provide platforms for exposure of the advertisements and programmes.

B.     Observations
The forum observed that:
1.     Traditional Medicine remains an indispensable component of Nigeria’s health services and practices, patronized by a large percentage of the population.  It should therefore be integrated into the nation’s health delivery system in a manner that protects users of traditional medicine and the general public.
2.     There is need for a Council to control the practice of traditional medicine and establish standards for admission into the practice.  Specific training programmes also need to be organized from time to time to educate traditional medicine practitioners on various regulatory requirements to guarantee compliance.
3.     Government should invest in research in traditional medicine and empower traditional medicine practitioners to contribute to the country’s health delivery.  The current scope and functions of NAFDAC should be reviewed to accommodate better the interests of traditional medicine.
4.     Many practitioners of traditional medicine indulge in unwholesome marketing communications which mislead the public and exploit the weakness of people who have health challenges.
5.     All over the world, countries provide guidelines for the broadcast of health-related programmes and Nigeria cannot be an exception.
6.     Traditional Medicine practitioners have not subjected their practice to regulation and this has given room to influx of various forms of alternative medicine products and practices from other countries.
7.     Though sponsors are required to ensure that their communications are compliant with applicable regulations, media organizations will be held responsible for violations of the relevant Codes by any materials exposed in their media.

C.     Resolutions
1.     A working Committee is to be formed incorporating APCON, NBC, NAFDAC and various trado-medical bodies to achieve a wholesome practice.
2.     Forum underscored the indispensability of traditional medicine in the healthcare delivery system of a country like Nigeria which has relied on it for centuries with a degree of success.
3.     Broadcasting and Advertising are regulated practices.  Thus trado-medical practitioners promoting their products must comply with the provided guidelines.
Regulations applicable to medical products do not discriminate between orthodox and traditional medicine and both are required to comply with the regulations to receive approvals by NBC, APCON and NAFDAC.
4.     Participants resolved to acquaint themselves with the guidelines on traditional medicine advertising and programming provided in the relevant Codes and to comply strictly with them.
5.     It was also resolved that traditional medicine practitioners should always engage the services of relevant communications professionals in designing, producing and exposing their promotional messages so as to obtain greater value and comply with applicable regulations.
6.     The National Assembly are called to expedite action on the passage of the Trado-Medical Council bill.

Communiqué Group
  • Mr. Joe-Eugene Onuorah
  • Mr. Eki Adzufeh
  • Mrs. Ojone B. Otonoku
  • Mr. Ibrahim Isa Wada
  • Mr. Mathew Okoduwa