Thursday, 8 August 2019

APCON Condemnation of Repulsive and indecent Mobile Advertisement

APCON Condemnation of Repulsive and indecent Mobile Advertisement
Press Release
The Advertising Practitioners Council of Nigeria (APCON) has noted with disgust, a repulsive viral video of semi-nude ladies in a see-through mobile advertisement truck circulating on social media. The offensive mobile advertisement for a yet-to-be identified product or service was supposedly exposed and driven along Lekki-Epe Expressway in Lagos.

APCON strongly condemns the advertisement which is grossly indecent, disrespectful to Nigeria’s culture and prepared with little or no sense of social responsibility. It violates the common principles of decency promoted in the Code of ethics of advertising practice and unnecessarily exploited and depicted unwholesome sexual behaviours.

We have activated all necessary measures to ascertain the persons or advertising agency or agencies or organisations behind the act and shall be working with other relevant government agencies and advertising stakeholders to ensure that the rule of law is applied and to further ensure that such and similar abhorrent forms of advertisements are avoided in future.

APCON is committed to ensure that all advertisement in Nigeria or directed at the Nigerian market shall be legal, decent, honest, truthful, respectful and mindful of Nigeria’s culture, constitutional tenets and relevant lawful enactments as well as having a high sense of social responsibility.

Mrs. Ijedi Iyoha, rpa
Ag. Registrar/Chief Executive Officer

Monday, 8 July 2019

Ensure quality contents in advertisements, APCON charges new inductees

 The acting Registrar, Advertising Practitioners Council of Nigeria (APCON), Mrs. Ijedi Iyoha has charged newly inducted practitioners to uphold the tenets of the advertising profession at all times.

Iyoha gave this charge at the induction of 50 new advertising practitioners and eight associate members who were upgraded as full members of the council, recently.

Among the inductees, is Head Media and Public Relations Unit, Caleb University, Imota, Lagos, Elvis Otobo.

The acting registrar also tasked the certified advertisers to contribute their quota in promoting the principles and standards of advertising in Nigeria by ensuring quality content.

She admonished the inductees to abide by the rules and regulations as stated in the code of advertising and work with the council to improve advertising in Nigeria in line with global standards.

At the induction training session, the facilitators, Seni Adetu, founder/group chief executive, Algorithm Media and Steve Babaeko, chief operating officer, X3M Media canvassed the need for APCON to sanitize advertising on social media.

The facilitators said this was necessary because it has become a trend for people to record anything as advert or jingle and post it without vetting, adding that majority of such posts breach advertising laws as people lay claims to unverifiable outcomes.

“Many companies now use influencers on social media to launch or promote their goods and services without due process. Many of these influencers do not know the rules governing advertising. There have being several cases of violation,” they said.

Monday, 10 June 2019

The Launch of the Book – Beacons for Advertising Practitioners authored by Chris Doghudje, frpa

One of the founding fathers of Advertising and a one-time chairman of Advertising Practitioners Council of Nigeria, APCON, Chris Doghudje, frpa, launched a book on advertising for practitioners entitled, ‘Beacons For Advertising Practitioners’ at the News Agency of Nigeria (NAN) Media Centre on Tuesday 30th April, 2019.

Sir Steve Omojafor, frpa, a senior fellow of the profession and Chairman of STB McCann Lagos, chaired the launch. In attendance were prominent practitioners in the Nigerian advertising space like the Chairman of Servewell Limited, Mr. Ayo Owoborode; The Chairman of Macsells Limited, Mr. Mac Obviagele; Former Registrar of APCON, Dr. Josef-Bel Molokwu; Mr. Dele Adetiba; Chairman, MediaReach OMD, Mr. Tolu Ogunkoya; CEO of SO&U, Udeme Ufot; MD/CEO of Ladybird Limited, Bunmi Oke; President of Outdoor Advertising Association of Nigeria, Mr. Tunde Adedoyin; President of Association of Advertising Agencies of Nigeria and Managing Director of DDB Lagos, Mr. Ikechi Odigbo; Mr. Sola Akinsiki of KOK Visibility among others.

Kelechi Nwosu, a former president of Association of Advertising Agencies of Nigeria (AAAN) and Managing Director of TBWA/Concept reviewed the book and described it as a timeless piece.

In her welcome address, APCON’s Acting Registrar, Mrs. Ijedi Iyoha said the book underscores the importance of professional books in the practice of Advertising. She added that Doghudje should be commended for putting in marble his knowledge and experience in a book for posterity.

Chris Doghudje is a retired managing director of Lintas Limited, Lagos, Nigeria’s most foremost advertising agency.
He started his advertising career in July 1967. Since 1974, Doghudje has been a regular speaker at advertising and sales promotion courses of the Nigerian Institute of Management (NIM).
From 2007-2010, Doghudje was the chairman of the Advertising Practitioners Council of Nigeria (APCON).
His work include editorship of ‘How to get the Best Results from an Advertising Agency’, others are over one hundred papers presented at advertising seminars and workshops as well as articles on advertising in both local and international magazines and newspapers.

Thursday, 23 May 2019


The Advertising Practitioners Council of Nigeria, APCON, has undertaken a reorganisation with the redeployment of key officials of the Council, while 41 of its personnel nationwide were recently elevated alongside the APCON boss to their next grade level, following the recent promotions and subsequent approval by the Honourable Minister of Information, Mr Lai Mohammed.

The Acting Registrar/CEO, Mrs Ijedi Iyoha, rpa, in a statement said that Management had deemed it expedient to effect the changes so that offices and responsibilities can be properly realigned for optimal service delivery as well as help to position the Council for the challenges ahead.

Under the new arrangement, the erstwhile Assistant Director, Registration, Career Matters and Corporate License Directorate, Ms Martha Onyebuchi, rpa, now a Deputy Director, has been deployed to the South Eastern Region to pilot the affairs there, while Mr Joe- Eugene Onuorah, rpa, former Assistant Director, Operations takes over from her as Deputy Director, Registration, Career Matters and Corporate License Directorate. In the same vein, Mr Ralph Anyacho, rpa, former Assistant Director in charge of Corporate Planning, Research and Strategy becomes Deputy Director and head of the Northern Region, while Mrs Susan Agbo, rpa, now heads Corporate Planning, Research and Strategy Directorate.

The promotions released recently by the Council were, however, targeted more towards middle and lower management cadre as follows: One officer promoted to grade level 12, one to grade level 10, twenty to grade level 9 and four to grade level 7, while eleven were made in the junior officer positions.

The exercise was based on a number of performance indicators including assessment by heads of directorates, written and oral interviews that eventually followed.

In her words, the APCON boss said that the criteria for promotions in APCON are based on performance management. “We look at your appraisal for the years you have spent, and the period within which you are due for promotion/recommendation from your head of department, and then if the vacancy exists for you to go to the next level, as well as budgetary provision for that position you are going to be upgraded to”.

In addition, she said that the promotion was also in recognition of the hard work and contributions of the staff. “In a bid by the Council to improve employee welfare, career development and progress, the Council continuously develops its staff and invests in the Council’s transformational programme”.

According to Iyoha, the Council is committed to rewarding staff performance and building a motivated workforce. “Our priority as an institution is to empower and build capacity of our staff as they are our best assets and our surest path to achieving our strategic goals and achieving our mandate”. She promised to do her utmost best to continue to improve the welfare of the Council’s personnel in general to the satisfaction of all.

She congratulated the promoted personnel and urged them to justify the confidence reposed in them through improved productivity and to have it at the back of their minds that indolence and indiscipline will not be condoned.

FG Moves to Enforce Digital Regulation

Social media influencers and other purveyors of unregulated advertising contents in Nigeria may soon begin to face sanctions as federal government is set to put up a regulatory framework to regulate the emerging digital industry.
Speaking on Tuesday in Ghana, at the third Africa Leadership Conference, organised by the International Advertising Association (IAA), Acting Registrar, Advertising Practitioners Council of Nigeria (APCON), Mrs. Ijedi Philomena Iyoha, admitted that digital revolution has become a huge bottleneck for advertising regulation, adding that government, through APCON and other stakeholders have started making move to put a framework in place to address the abnormal situation.
Iyoha, who took part in a panel discussion on the theme: “Brand Blocking: Regulations and Threats to Consumer Choices and Goods,” stated that there was nothing like digital when the Nigerian advertising code was put together, hence the need for review.
She said: “Much as I agree that digital is a blessing, I’m concerned about its threat to advertising regulation because a lot of unregulated messages are being churned out by bloggers and influencers on products to deceive consumers and regulators have almost become helpless.
“There is code of advertising in Nigeria but it was dated back to many years before digital revolution. Of course this is a global phenomenon but like other countries, Nigeria is set to put framework in place to check the abuse of digital platform,”
On the first day of the conference, the IAA Global President, Srinivasan K. Swarmy, expressed concern that data privacy had become a serious concern for advertisers and that the industry could collapse if the recent regulations on the issue are not revised.
He argued that data protection issues based on digital advertising needed urgent attention before more stringent regulations are passed.
“Considering data privacy, it has been an area of serious concern for advertisers. Many regulators are coming to play to deal with this area. This challenge must be addressed if not it will be a problem for advertising companies,” he stated.
Also speaking at the conference, the Vice president and Area Director of Africa, Norkor Duah, charged all advertising firms to create footprints in the various economies they represent and that practitioners should embrace new trends in technology so as to remain relevant.
“It’s about revenue, reputation, research and regulation. Across the continent, there are so many issues regarding regulations that we need to address.
“Without effective regulation, we can’t forge ahead. New technological trends keep emerging. It is in our interest to tap into this for the good of the industry,” she stated.
Earlier, the Vice President of Ghana, Dr Mahamudu Bawumia, used the occasion to announce June 2020 as the dateline for all government agencies and ministries in the country to go cashless.
Bawumia said mobile money payments interoperability system that allows the transfer of funds from mobile money accounts to bank accounts (back-to-back) and from mobile or bank accounts to biometric payment card accounts (ezwich) means practically, every Ghanaian can enjoy banking services, in fulfillment of the pledge to give every Ghanaian access to a bank account.
“Mobile Money Interoperability has provided most of the unbanked and under banked with access to a transaction account that serves as a gateway to other financial services.
“If you have a Mobile Money (MoMo) account in Ghana you are no longer excluded from the financial system. Every user of a MoMo account can now use that account like a traditional bank account.
“Since a mobile money account now functions like a bank account we can confidently say that Ghana has solved the problem of basic financial inclusion. It is in this context that we said previously that Mobile Money Interoperability will give every Ghanaian access to a bank account.”
Experts described Ghana’s payment system architecture as one of the most advanced in Africa, and with 34.5 million registered mobile money accounts in Ghana for a country with a population of about 30 million, the use of Mobile money is becoming a way of life.
“Within the next year, we intend to integrate all payment channels to provide a platform for receipt of all government payments electronically. The kind of digital payments architecture that we are building has enabled the filing of tax returns and paying taxes electronically”, Vice President Bawumia disclosed
The vice president explained that the need to go cashless is aimed at ensuring efficiency and reducing corruption in the country.
“At least, by June 2020, the government will no longer receive cash payments. We are going cashless. We did a pilot with the Foreign Affairs ministry and the revenues increased fourfold. The technology is now available, we hope to make good use of it,” he said.

Monday, 18 February 2019


The representatives of the European Union Election Observation Mission Nigeria 2019 visited APCON House recently in Abuja, the  team was headed by Inta LASE, media Analyst. The team analyses political, electoral, legal regulatory and other issues related to the electoral process.

The members of the team, who are currently in Nigeria,  has the mandate  to assess election based on International standards. They  were received by the Ag. Registrar of the Advertising Practitioner’s Council of Nigeria, APCON, Mrs.Ijedi Iyoha, rpa.

Responding to the questions on compliance/ regulatory issues on  Campaign activities of the political parties, Mrs. Iyoha informed the team that APCON   recorded about  65% compliance from the political parties who submitted their advertising campaigns  for vetting and approval which is an improvement from the 2015 general election. However, the support groups for the political parties have not complied with the extant laws. On violations, APCON has captured and recorded several  violations.

On the issues of sensitization of our mandate, she continued that APCON had several Public fora and collaborations with the National Broadcasting Commission (NBC) on political communication, press mentions/ releases, radio  and television appearances, meetings with political parties at INEC office, to educate the political parties, party agents, media practitioners, support groups etc, on the need for the advertising campaigns to be issue based and free from hate speech.

The European Union Election Observation Mission is here in Nigeria, through the invitation of the Independent Electoral Commission (INEC) to observe  the general Election, and had been doing this since 1999.

Concerning the challenges faced by APCON in discharging its regulatory  mandate, Mrs Iyoha mentioned :
1.     The resentment of the code by some political parties
2.     The propagation of hate speech through the social media
3.     Non compliance by the media organisations
4.     Inadequate funding
5.     Inability of APCON  to cover the country effectively. 

Thursday, 14 February 2019

We Are Neutral In Our Enforcement – APCON Registrar

Mrs. Ijedi Iyoha. rpa
The Advertising Practitioners Council of Nigeria, APCON has reacted to an allegation that its clamp down on some campaign billboards and posters of some political parties were targeted at opposition parties to favour the ruling party.

Reacting to a recent report aired on the African Independent Television (AIT) network, the Acting Registrar of the Council, Mrs Ijedi Iyoha, vehemently denied the insinuation of partisanship in the conduct of its enforcements.

She stated that all the billboards and posters blanked out did not meet the pre-exposure vetting requirements of the Council, and not because they belonged to the opposition parties. She stressed that the boards on which enforcements were carried out cut across parties.

For the avoidance of doubt, she added that APCON requires political parties and their candidates to forward their advertisements for pre-exposure vetting. Mrs Iyoha emphasised that political advertisements were being vetted to promote sanity and peace of the democratic process.

She added further that ahead of the campaigns, the Council had held series of stakeholder enlightenment on political advertising and sent out notices to parties believing that they would comply with the law.