Vetting of Advertisements


Vetting is the process of submitting advertisement materials for a formal and thorough examination by the Advertising Standards Panel (ASP) prior to the granting of approval or clearance for such materials to be publicized, aired or printed.

  • All advertisements shall be legal, decent, honest, truthful, respectful and mindful of Nigeria?s culture.
  • They should be prepared with a high sense of social responsibility and should avoid misinformation.
  • All advertisements should confirm to the principles of fair competition generally accepted in business, and of fair comments expected in free human communication.
  • The aim is to enhance public confidence in advertising and should always be in the interest of the consumer and wider society.

The vetting guidelines apply to:
  1. All individuals registered as Advertising Practitioners
  2. All organizations, corporate bodies and individuals which/who use advertising services
All advertisements and sales promotions require pre-exposure vetting before publication/screening. Turn-around time for obtaining approval are 8 hours, 16 hours, 24 hours, 48hours and 2 weeks respectively (conditions apply). It is a sanctionable offence to cause to be aired or published in the print, advertisements which have not been approved by the ASP.

Please contact, call 01- 773 3308  or visit any of our APCON offices to speak to a representative and get the required forms.