Professional Diploma

Professional Diploma / Courses

Enroll in the APCON Professional Examinations Programme and acquire the relevant knowledge and professional qualification to excel in advertising practice. Examinations in the revised 3 part syllabus commenced in November 2010. Only candidates who possess a Degree or Higher National Diploma in any discipline are eligible to enroll in the programme. 

All candidates are to enroll initially in the part one and progress to parts two and three subsequently.
Candidates whose Degree/HND is in Advertising, Mass Communications, Marketing or Graphics Arts will be exempted from courses they have passed in their Degree/HND programmes on presentation of valid academic transcripts.

Successful completion of the 3 Parts of the examinations qualifies a candidate for the APCON Professional Diploma in Advertising, for registration as Associate Member of the Advertising Profession and to lawfully practice advertising in Nigeria.

Structure of the Programme
Part I
PDA 101Introduction to Mass Communication
PDA 102Principles of Marketing
PDA 103Principles of Advertising
PDA 104Principles of Public Relations
PDA 105Advertising Law and Ethics
Part II
PDA  201  Consumer Behaviour
PDA 202Advertising Copy, Layout, and Production Techniques
PDA 204Research Methodology
PDA 205Quantitative Analysis
Part III
PDA 301Advertising Agency Management & Organisation
PDA 302Campaign Planning & Execution
PDA 303Media Management
PDA 304Integrated Marketing Communication
PDA 305Project
Interested and eligible candidates are hereby invited to enroll for the examinations at any APCON office listed below. Examination preparatory lectures are offered at APCON approved Study Centres in Abuja, Lagos, Kano, Ibadan, Benin, Enugu, Owerri, Port Harcourt and Uyo. Arrangements are also being made to provide candidates study packs to facilitate their preparation to write the examinations.

 Registration/Enrollment Fee

 N15, 000

Returning Students
1.Continuous Examination Registration  FormN500.00
2.Examination Fee per CourseN6,000.00
3.Exemption Fee per CourseN6,000.00
4.Late Registration Fee for ExamsN5,000.00 (2 weeks to Exams)
For more information, please call: