APCON Concludes Training, Inducts 16 Practitioners, Charges them on Code of Conduct.

The Registrar, Advertising Practitioners Council of Nigeria (APCON), Mrs Ijedi Iyoha has charged new inductees to be ethically sensitive, and observant of the code of conduct, as ambassadors of Advertising Profession.

Mrs Ijedi stated this during the upgrading and induction of new Practitioners at Abuja on Thursday, September 19, 2019.

“I charge you inductees to be Practitioners with respect for ethics in the Advertising macrocosm.

Having been inducted today, it is the greatest desire of the Advertising Practitioners Council of Nigeria (APCON), to see you all practise lawfully in order to add value to the industry and the Nigerian Economy at large”, she said

Speaking, the Deputy Director, Registration, Career Matters and Corporate Licencing, Mr. Joe Onuorah, stressed that Advertising in Nigeria is a profession governed by laws, and practitioners must try to adhere to the rules and regulations.

“The ceremony is inaugurating you into the profession and you are required to familiarize yourselves with the Code of Advertising Practice to ensure that Advertisements are vetted.

“As you join the profession, ensure that any advertisement you are part of creating, receives clearance to avoid sanctions. From today, you are obliged to pay your practice fee to be listed in the practitioners’ register,” he said.

He noted that as practitioners, they are ambassadors and are expected to proudly represent the Advertising profession, to be able to stand at par with members of other professions.

“Please do this and help us build the Advertising Profession going forward. Your Oath of Practice is a commitment to practice Advertising professionally. Please be faithful to the oath you have sworn to" Mr Onuorah advised.

The induction was part of a training programme which started on the 18th of September with participants cutting across public and private sectors of the marketing communications industry.

The training themed “Corporate Identity Design and Management” was tailored to equip corporate and brand communication professionals with current knowledge and skills needed to create, communicate and manage a consistent positive identity and perception for their organisations

APCON trains practitioners in Identity design

The Advertising Practitioners Council of Nigeria has announced plans to host a two-day training seminar for marketing communications practitioners to keep them abreast of corporate and brand communications challenges in contemporary business environment.

It said the training would focus on corporate identity and management.

“The training is organised in line with APCON’s professional development initiative to offer learning and mentoring experience to industry players,” the council said in a statement.

According to APCON, participants in the upcoming training are drawn from across the public and private sectors of the marketing communications industry.

It added that the two-day programme scheduled to take place in Abuja in September would feature several sessions with experienced resource persons discussing topics such as ‘Steps in Designing Effective Corporate Identity’; Identity Design and Management: Laws and Regulations,’ ‘Corporate Communications: Tactics and Strategies for Corporate Image Management’ and ‘The Role of Traditional and New Media in Corporate Identity Management.’

“The training is designed to equip corporate and brand communications professionals with current knowledge and skills needed to create, communicate and manage a consistent positive identity and perception for their organisations,” the body noted.

It added that the programme enjoyed the endorsement and partnership of some of the leading Nigerian corporate and private brands.