Marketing and Credit Control Strategies in Broadcast Organisations
Workshop Objectives:
To provide a platform for peer-review among marketing and Credit Control managers in broadcast organizations; to evolve mechanisms for collaboration against media debts and for generating reliable media/audience data.
To provide a platform for peer-review among marketing and Credit Control managers in broadcast organizations; to evolve mechanisms for collaboration against media debts and for generating reliable media/audience data.
Scope
- · Future of broadcast Advertising
- · Methodology for generating reliable media data
- · Collaborative approach to media debt resolution
- · Regulatory and compliance issues in broadcast of commercials
- · Syndicate discussions and presentations
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