Monday, 7 October 2013

MARKETING AND CREDIT CONTROL STRATEGIES IN BROADCAST ORGANISATIONS | OCTOBER 31 - NOVEMBER 1, 2013

Marketing and Credit Control Strategies in Broadcast Organisations


Workshop Objectives: 

To provide a platform for peer-review among marketing and Credit Control managers in broadcast organizations; to evolve mechanisms for collaboration against media debts and for generating reliable media/audience data.

Scope

  • ·        Future of broadcast Advertising
  • ·        Methodology for generating reliable media data
  • ·        Collaborative approach to media debt resolution
  • ·        Regulatory and compliance issues in broadcast of commercials
  • ·        Syndicate discussions and presentations


1 comment:

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