The Launch of the Book – Beacons for Advertising Practitioners authored by Chris Doghudje, frpa

One of the founding fathers of Advertising and a one-time chairman of Advertising Practitioners Council of Nigeria, APCON, Chris Doghudje, frpa, launched a book on advertising for practitioners entitled, ‘Beacons For Advertising Practitioners’ at the News Agency of Nigeria (NAN) Media Centre on Tuesday 30^th April, 2019.

Sir Steve Omojafor, frpa, a senior fellow of the profession and Chairman of STB McCann Lagos, chaired the launch. In attendance were prominent practitioners in the Nigerian advertising space like the Chairman of Servewell Limited, Mr. Ayo Owoborode; The Chairman of Macsells Limited, Mr. Mac Obviagele; Former Registrar of APCON, Dr. Josef-Bel Molokwu; Mr. Dele Adetiba; Chairman, MediaReach OMD, Mr. Tolu Ogunkoya; CEO of SO&U, Udeme Ufot; MD/CEO of Ladybird Limited, Bunmi Oke; President of Outdoor Advertising Association of Nigeria, Mr. Tunde Adedoyin; President of Association of Advertising Agencies of Nigeria and Managing Director of DDB Lagos, Mr. Ikechi Odigbo; Mr. Sola Akinsiki of KOK Visibility among others.

Kelechi Nwosu, a former president of Association of Advertising Agencies of Nigeria (AAAN) and Managing Director of TBWA/Concept reviewed the book and described it as a timeless piece.

In her welcome address, APCON’s Acting Registrar, Mrs. Ijedi Iyoha said the book underscores the importance of professional books in the practice of Advertising. She added that Doghudje should be commended for putting in marble his knowledge and experience in a book for posterity.

Chris Doghudje is a retired managing director of Lintas Limited, Lagos, Nigeria’s most foremost advertising agency.

He started his advertising career in July 1967. Since 1974, Doghudje has been a regular speaker at advertising and sales promotion courses of the Nigerian Institute of Management (NIM).

From 2007-2010, Doghudje was the chairman of the Advertising Practitioners Council of Nigeria (APCON).

His work include editorship of ‘How to get the Best Results from an Advertising Agency’, others are over one hundred papers presented at advertising seminars and workshops as well as articles on advertising in both local and international magazines and newspapers.